PROSPECTS AND OPPORTUNITIES
Decline is expected to continue with some impetus from ageing vehicles
Sales of in-car entertainment in Brazil are expected to continue declining or, at best, stabilise at a low base over the forecast period. The category is structurally constrained by the widespread adoption of factory-fitted infotainment systems in new vehicles and the growing reliance on smartphones for navigation, communication and media consumption.
Connectivity and integration shape category relevance alongside sustainability considerations
Digital and technological advancements are expected to emphasise connectivity and integration rather than discrete hardware innovation over the forecast period. As factory-fitted infotainment systems and smartphone ecosystems continue to dominate driver interaction with media, navigation and communication, aftermarket products are increasingly expected to complement these platforms rather than replicate core functionality.
Innovation should remain incremental, focused on usability and modular enhancements
Innovation within in-car entertainment in Brazil over the forecast period is expected to remain incremental and highly pragmatic, reflecting the category’s maturity and structural constraints. Rather than radical new product concepts, manufacturers are likely to prioritise refinements in usability, interface design and compatibility with existing vehicle systems.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Brazil - Category analysis
KEY DATA FINDINGS
Structural decline reflects factory-fitted infotainment and smartphone substitution
Competitive landscape remains steady while niche value brands sustain aftermarket relevance
Specialist channels remain central as retail e-commerce captures incremental demand
Decline is expected to continue with some impetus from ageing vehicles
Connectivity and integration shape category relevance alongside sustainability considerations
Innovation should remain incremental, focused on usability and modular enhancements
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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