PROSPECTS AND OPPORTUNITIES
Consumers are seeking budget-friendly alternatives in a shrinking category
Even as Brazil’s economy begins its slow recovery, consumers are expected to maintain a conservative approach to spending on in-car entertainment in the forecast period. Budget-conscious buyers are likely to delay upgrading their cars or car electronics, focusing instead on essential technology such as smartphones and computers.
Innovation lags, but sustainability could offer a lifeline
In-car entertainment is one of the few consumer electronics categories in which innovation has been slow to catch up with broader market trends. However, sustainability initiatives could offer a way forward.
In-car entertainment faces decline, but niche opportunities remain
While in-car entertainment is expected to decline in Brazil in the coming years, particularly in-car navigation devices, there are still opportunities for growth in certain segments. For instance, rear-seat entertainment has gained popularity, particularly amongst families who take long road trips.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Brazil - Category analysis
KEY DATA FINDINGS
In-car entertainment struggles with technological redundancy and consumer shifts
Minimal innovation as sales contract
Pioneer maintains its lead, as the competitive environment remains fairly static
Consumers are seeking budget-friendly alternatives in a shrinking category
Innovation lags, but sustainability could offer a lifeline
In-car entertainment faces decline, but niche opportunities remain
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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