PROSPECTS AND OPPORTUNITIES
Ongoing slump expected due to cannibalisation from other devices, while in-car speakers will fare better
In-car entertainment is expected to remain in a slump over the forecast period, caused by the ongoing cannibalisation from other, multi-functional devices (e.g.
In-car speakers set for ongoing innovation
Due to still being the most popular category in in-car entertainment, in-car speakers will see strong innovation over the forecast period, with a focus on enhancing sound quality and overall performance. These developments will help to attract the attention of consumers who seek the most innovative audio equipment for their cars.
Integration of modern technologies could revive niche consumer interest
Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) are technologies which will likely become further integrated into in-car entertainment over the forecast period. This could include playing interactive games or exploring virtual words, and such products may be implemented in in-dash media players.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Hungary - Category analysis
KEY DATA FINDINGS
Sales remain in slump due to strong competition from other multi-use devices
Blaupunkt and Pioneer brands remain head-to-head, as JVC Kenwood benefits from its strong reputation in audio equipment
Retail e-commerce continues to grow as the leading distribution channel
Ongoing slump expected due to cannibalisation from other devices, while in-car speakers will fare better
In-car speakers set for ongoing innovation
Integration of modern technologies could revive niche consumer interest
Consumer Electronics in Hungary - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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