PROSPECTS AND OPPORTUNITIES
An ongoing negative slump expected for in-car entertainment, due to continuous cannibalisation from smartphones
Sales of in-car entertainment will remain in a negative volume slump over the forecast period, due to the overriding loss of interest in the category — from both consumers and physical stores alike. Overall, cannibalisation from smartphones will continue, with tablets also able to offer alternative benefits for in-car entertainment.
No major innovations expected in a category which is falling out of favour
Digital and technological advancements are expected to be minimal in in-car entertainment. While there may be incremental improvements in sound quality or compatibility features in in-car speakers, no major innovations are anticipated.
Anticipated decline in average unit prices
As companies grapple with declining volume sales in in-car entertainment, they are expected to adjust their pricing strategies to remain competitive and stimulate demand. Manufacturers are likely to lower their prices, exerting downward pressure on average unit prices in an effort to attract cost-conscious consumers and sustain sales.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Turkey - Category analysis
KEY DATA FINDINGS
Volume sales of in-car entertainment remain in a decline due to ongoing cannibalisation from smartphones
Digicom maintains leading place, with a more modest decline in volume sales due to strong brand image and product visibility
Retail e-commerce benefits from wide range of products and price comparisons, as physical stores reduce their inventory
An ongoing negative slump expected for in-car entertainment, due to continuous cannibalisation from smartphones
No major innovations expected in a category which is falling out of favour
Anticipated decline in average unit prices
Consumer Electronics in Turkey - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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