PROSPECTS AND OPPORTUNITIES
Inexorable decline set to continue as smartphone penetration rises
In-car entertainment is expected to maintain its strong declining trend in India in retail volume terms in the forecast period, with declining sales for all categories – in-car navigation, in-car speakers, and in-dash media players. In large part, this trend will continue to be due to India’s rising smartphone household penetration rate, which is set to reach 95% by the end of the forecast period.
The penetration of 5G and pre-installed interconnected devices also set to have a negative impact on the aftermarket business
India’s 5G subscriber base exceeded 250 million by the end of 2024, prompting automakers to capitalise on this growth. They are launching vehicles with 5G machine-to-machine (M2M) connectivity and advanced AI.
Demand for certain connected features set to improve going forward
However, there is growing demand in India for in-car products with connected features that will allow for greater convenience and safety on the road. This further aligns with the premiumisation trend seen in the automotive industry overall, where consumers are opting for cars with a variety of features and the latest technology.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in India - Category analysis
KEY DATA FINDINGS
In-car entertainment continues its decline, due to popularity of smartphones and pre-installed devices
Leading player Pioneer changes its model in India
Pioneer will continue to develop new products
Inexorable decline set to continue as smartphone penetration rises
The penetration of 5G and pre-installed interconnected devices also set to have a negative impact on the aftermarket business
Demand for certain connected features set to improve going forward
Consumer Electronics in India - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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