PROSPECTS AND OPPORTUNITIES
Shrinking prospects due to shift towards built-in systems
Retail volume sales of in-car entertainment are projected to decline throughout the forecast period, continuing a consistent downward trend that has resulted from evolving consumer preferences and developments in the automotive industry. The category, which comprises aftermarket products such as in-car navigation systems, speakers, and in-dash media players, is expected to be increasingly supplanted by factory-installed infotainment systems, which are now standard features in new vehicles.
Navigation apps on smartphones will reduce the requirement for in-car navigation
The widespread use of smartphones and mobile navigation apps is a significant factor contributing to the decline of dedicated in-car navigation systems. Malaysia has a relatively high smartphone penetration rate, and consumers increasingly rely on apps like Google Maps and Waze for real-time directions, traffic updates, and route optimisation.
Flagship brand stores on e-commerce platforms may enhance user experience and promote sales
Although overall demand has declined, there will likely be sustained interest in aftermarket in-car entertainment – particularly among owners of older vehicles – due to value-added services provided via e-commerce platforms. Official flagship stores on Shopee Mall, such as SoundStream and Mohawk, offer convenient pickup options and professional installation services within urban centres including the Klang Valley.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Malaysia - Category analysis
KEY DATA FINDINGS
In-car entertainment struggles as in-built systems and mobile phones impact category growth
Established brands continue to lead the category
Brick-and-mortar stores remain dominant, while e-commerce maintains steady growth
Shrinking prospects due to shift towards built-in systems
Navigation apps on smartphones will reduce the requirement for in-car navigation
Flagship brand stores on e-commerce platforms may enhance user experience and promote sales
Consumer Electronics in Malaysia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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