PROSPECTS AND OPPORTUNITIES
Stabilisation expected
In-car entertainment is expected to see a slight increase in retail volume sales over the forecast period. Despite experiencing growth over the last few years, the car market is not expected to see a significant further increase in the coming years and is anticipated to gradually stabilise.
Entry level models to retain key role
AR displays and other tech features such as voice recognition are becoming increasingly available in in-car entertainment. However, growth in the category overall is likely to continue to derive from less expensive entry level models, as consumers are set to remain price sensitive in a persistently challenging economic environment.
Lack of visibility for innovation
Because of the limited growth potential of more premium models, retailers will continue to allocate more space to economy entry level models instead of more expensive ones with a niche appeal. In this context, there is likely to be limited visibility for innovations in physical stores and this is unlikely to change in the short term.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Greece - Category analysis
KEY DATA FINDINGS
Rising car ownership supports growth
B-W International Licensing benefits from wide and strong brand portfolio
Installation a key selling point
Stabilisation expected
Entry level models to retain key role
Lack of visibility for innovation
Consumer Electronics in Greece - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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