In-car entertainment is expected to see a slight increase in retail volume sales over the forecast period. Despite experiencing growth over the last few years, the car market is not expected to see a significant further increase in the coming years and is anticipated to gradually stabilise.
AR displays and other tech features such as voice recognition are becoming increasingly available in in-car entertainment. However, growth in the category overall is likely to continue to derive from less expensive entry level models, as consumers are set to remain price sensitive in a persistently challenging economic environment.
Because of the limited growth potential of more premium models, retailers will continue to allocate more space to economy entry level models instead of more expensive ones with a niche appeal. In this context, there is likely to be limited visibility for innovations in physical stores and this is unlikely to change in the short term.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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