PROSPECTS AND OPPORTUNITIES
In-car entertainment is set for continued decline amid the rise of portable substitutes
Sales of in-car entertainment devices in Argentina are expected to continue posting a double-digit volume decline over the forecast period, despite a more optimistic outlook for most other consumer electronics categories. While the broader industry is likely to benefit from projected economic recovery and slowing inflation, in-car entertainment remains weighed down by the growing popularity and practicality of portable substitutes.
Screenless dash media players may find opportunities in low-income segments
In-dash media players are expected to continue following a negative trend, with the steepest declines seen in screenless models. These traditional stereos, often lacking visual interfaces, are increasingly viewed as outdated, particularly by younger consumers who favour modern devices with touchscreens, aligning with the tech-savvy design language they are accustomed to.
Sales of GPS devices are set to become negligible as smartphone navigation dominates
Over the forecast period, sales of dedicated GPS devices are expected to become negligible. While reliance on navigation systems will continue to grow, almost all consumers increasingly depend on their smartphones for this purpose.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Argentina - Category analysis
KEY DATA FINDINGS
All categories record a decline as substitutes and economic pressures impact sales
Movilson leads in-car entertainment despite rising competition from Garmin and low-cost Imports
Retail e-commerce increases its share within in-car entertainment
In-car entertainment is set for continued decline amid the rise of portable substitutes
Screenless dash media players may find opportunities in low-income segments
Sales of GPS devices are set to become negligible as smartphone navigation dominates
Consumer Electronics in Argentina - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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