PROSPECTS AND OPPORTUNITIES
Persistent decline forecast as factory systems improve
Sales of in-car entertainment devices will decline further in both value and volume throughout the forecast period. As factory-installed systems become more advanced and comprehensive, aftermarket demand is narrowing into smaller niches.
Generational declines in car ownership will further undermine future demand
Long-term contraction is also being shaped by changes in car ownership. Euromonitor International’s Voice of the Consumer: Automotive and Mobility Survey shows that ownership rates are falling across generations, with the steepest drops among younger groups.
Niche demand offers limited support for in-car entertainment
Despite the contraction, small segments of demand continue to support the category. Audiophiles and car modification enthusiasts remain active, particularly in premium speaker systems and custom head units.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in the US - Category analysis
KEY DATA FINDINGS
Factory-installed systems and smartphone integration drive decline in volume sales
Kenwood maintains overall leadership within a stable competitive landscape
E-commerce dominates distribution as digital-first drives demand
Persistent decline forecast as factory systems improve
Generational declines in car ownership will further undermine future demand
Niche demand offers limited support for in-car entertainment
Consumer Electronics in the US - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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