PROSPECTS AND OPPORTUNITIES
In-car entertainment likely to become a niche category
As there are no innovations in sight which could counter the redundancy of in-car entertainment devices, it is expected that decline will continue in the forecast period, until these categories become mere niches in Germany. Companies are therefore expected to find other markets and categories to generate income, following the example of TomTom and Garmin.
Bicycles a possible alternative to generate sales for navigation devices
While the demand for in-car navigation devices continues to decline due to built-in and smartphone alternatives, there might be growing demand for navigation devices for bicycles. More and more Germans are choosing cycling as a transportation method as it aligns with their values of health, sustainability and energy (i.
VR has the potential to revive in-car entertainment in the long term
The company Holoride set out to provide in-car entertainment by making use of VR technology. Its aim was to enable an immersive entertainment experience for people in the back seat that is adapted to the movements of the car, so motion sickness could be avoided.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Germany - Category analysis
KEY DATA FINDINGS
In-car entertainment declines due to substitution with alternatives
TomTom and Garmin are leaving the market
Appliances and electronics specialists remains the key retail channel
In-car entertainment likely to become a niche category
Bicycles a possible alternative to generate sales for navigation devices
VR has the potential to revive in-car entertainment in the long term
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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