Sales of in-car entertainment will continue to fall for most of the forecast period. This is due to the increasing saturation of factory-installed infotainment systems in new cars, especially among popular brands like Toyota, Nissan, Kia and Hyundai.
The shift toward connected driving and smartphone pairing will dominate the technology landscape in this category. Brands will focus on producing Bluetooth-enabled, app-compatible media players and navigation systems with live traffic updates and voice control.
Future innovation in this category will likely focus on modular, affordable units with better phone integration. We could see new product launches like AI-powered in-dash players that learn driver habits and adjust audio settings automatically, or smart speakers that can read messages or respond to voice commands.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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