PROSPECTS AND OPPORTUNITIES
In-car entertainment is expected to record an ongoing decline across the forecast period
The decline in sales for in-car entertainment is expected to persist over the forecast period, driven by several ongoing challenges. As smartphone integration becomes more seamless, consumers will increasingly rely on mobile apps such as Google Maps and Waze for navigation, reducing the need for dedicated in-car systems.
Navigation companies are expected to turn to innovative software to remain relevant
Although in-car navigation within South Africa is expected to record a decline over the forecast period, the shift towards app-based solutions has driven players such as Garmin and TomTom to evolve their product offerings. The broader trend is a shift toward app-based solutions and embedded navigation software.
Personalisation and connectivity are set to shape in-car entertainment over the forecast period
In-car entertainment is undergoing some notable shifts in innovation, with several cutting-edge products entering South Africa. Among the most notable developments are AI-powered sound personalisation systems, which automatically adjust audio settings based on user preferences and driving conditions.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in South Africa - Category analysis
KEY DATA FINDINGS
In-car entertainment continues to decline amid technological innovation
The competitive landscape remains highly concentrated, with limited new players entering
Appliance and electronics specialists retain its lead while retail e-commerce gains ground
In-car entertainment is expected to record an ongoing decline across the forecast period
Navigation companies are expected to turn to innovative software to remain relevant
Personalisation and connectivity are set to shape in-car entertainment over the forecast period
Consumer Electronics in South Africa - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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