PROSPECTS AND OPPORTUNITIES
Players need new strategies to stay relevant in declining category
Manufacturers are expected to look to develop more advanced functions beyond entertainment for in-car entertainment products, as demand for the category in Australia continues to decline, with a particularly weak performance by in-car navigation due to high smartphone usage. The growing number of new cars each year may also pose a significant threat to the category in the long term.
Combination of entertainment and safety can support demand
Some consumers are likely to search for a new in-car system that provides a good-quality sound experience and has efficient connectivity with their smartphone; nevertheless, entertainment is not the only driving factor behind the optimal driving experience. Safety is a crucial factor for consumers when they are evaluating an investment in their automobile’s technology.
Consumers increasingly demand seamless installation for visual appeal
As the market continues to change, so does consumer demand. One important aspect during the purchasing process is how seamless the installation of in-car entertainment will be; wireless connections are attractive to modern consumers, while larger screens may provide a comfortable user experience.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Australia - Category analysis
KEY DATA FINDINGS
In-car navigation continues to face strong competition from smartphones
Rise in new car sales reduces attractiveness of aftermarket for in-car entertainment
Cars have become an entertainment ecosystem
Players need new strategies to stay relevant in declining category
Combination of entertainment and safety can support demand
Consumers increasingly demand seamless installation for visual appeal
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our In-Car Entertainment research and analysis database.
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