PROSPECTS AND OPPORTUNITIES
In-car entertainment set to continue on downward trajectory
Sales of in-car entertainment are expected to fall over the forecast period in retail volume terms. The quality and features of factory-installed in-car entertainment systems have improved, thereby reducing the incentive to make changes to them after the fact, especially in popular automobiles.
Innovation moving toward experience and education
As in-car entertainment systems become more integrated and complicated, many customers lack the technical skills to confidently select audio enhancements. Retailers and brands are therefore moving their attention away from selling in-car entertainment products based on their attributes and towards marketing the benefits of sound experience, such as clarity, depth and bass.
Premium audio upgrades shift toward seamless integration over full system replacement
As factory-installed in-car entertainment systems in more recent car models become increasingly hard to replace, innovations in the aftermarket may move from replacing the whole system to adding to it. This change is part of a bigger trend in the industry to keep built-in car functions and system integration, especially in cars with climate control and safety systems built into the head unit.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Australia - Category analysis
KEY DATA FINDINGS
In-car entertainment finds niche in custom setups but overall demand falls
Pioneer retains the lead while JVC gains ground as a smart budget alternative
Specialists lead distribution thanks to support in installations
In-car entertainment set to continue on downward trajectory
Innovation moving toward experience and education
Premium audio upgrades shift toward seamless integration over full system replacement
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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