Retail volume sales of in-car entertainment in Spain are set to fall by a 10% CAGR over the forecast period, reaching 100,000 units by 2030. All three categories within in-car entertainment are projected to remain in decline, with in-dash media players expected to experience the sharpest contraction in demand.
Looking ahead, innovation is expected to remain a critical driver for key players in-car entertainment, even amid a broader decline in consumer demand. In 2024 and 2025, leading brands such as TomTom, Sony, Huawei, and Pioneer looked to focus on advanced sound technology, using it as a means of differentiation in a saturated and contracting space.
The growing adoption of car-sharing services among younger Spaniards, driven by sustainability values, high fuel prices, and shifting urban lifestyles, is poised to impact the demand for in-car entertainment systems during the forecast period. As urban dwellers increasingly rely on flexible, per-minute car rentals rather than owning personal vehicles, the incentive to invest in customised or upgraded entertainment systems naturally weakens.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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