PROSPECTS AND OPPORTUNITIES
Remaining growth opportunities rest on in-car speakers
Sales of in-car entertainment are projected to continue declining in retail volume terms. Continuing the pattern being seen in 2025, in-car speakers is the only category that is projected to see growth.
Companies likely to focus on aftercare and installation services over innovation
It is unlikely that there will be any major innovations within in-car entertainment over the forecast period. Companies who want to survive in an increasingly competitive market are likely to start offering more after-sales services, using trained sales representatives to capture more discerning consumers who want to be able to change their in-car entertainment systems and who want to have them professionally installed and looked after.
Rise in car sales set to drive the growth in-car speakers
Morocco has a booming car manufacturing industry, largely due to the low costs and its skilled labour force. Morocco is also at the forefront of electric and hybrid cars in Africa and was the first African country to install Tesla’s superchargers network.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Morocco - Category analysis
KEY DATA FINDINGS
In-car speakers the one bright spot as demand for in-car entertainment falls
MTX Audio benefits from expansion across Morocco while Pioneer remains the go-to brand of in-car speakers
Appliance and electronic specialists benefit from offering the complete package
Remaining growth opportunities rest on in-car speakers
Companies likely to focus on aftercare and installation services over innovation
Rise in car sales set to drive the growth in-car speakers
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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