Sales of in-car entertainment are expected to continue their decline over the coming years, as multifunctional devices such as smartphones increasingly provide built-in navigation and media capabilities that reduce the need for a dedicated in-car entertainment purchase. The growing penetration of new vehicles, as well as second-hand cars already equipped with modern sound systems and in-dash media players, further limits demand.
While overall investment in innovation remains limited due to the category’s long-term decline, the most significant developments are emerging from premium and luxury car systems. These original systems increasingly integrate voice assistants, smartphone compatibility, and personalised settings that adapt to user preferences.
With consumer demand contracting, the number of brands and available models is expected to diminish, leading to further consolidation among the strongest players. Market leaders are anticipated to capture an even greater share of the remaining sales, supported by their brand recognition, distribution strength, and ability to adapt to technological developments.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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