PROSPECTS AND OPPORTUNITIES
Trend inversion not expected over the forecast period
Sales of in-car entertainment are expected to continue their decline over the coming years, as multifunctional devices such as smartphones increasingly provide built-in navigation and media capabilities that reduce the need for a dedicated in-car entertainment purchase. The growing penetration of new vehicles, as well as second-hand cars already equipped with modern sound systems and in-dash media players, further limits demand.
Advanced features in luxury cars to influence mid-market innovation
While overall investment in innovation remains limited due to the category’s long-term decline, the most significant developments are emerging from premium and luxury car systems. These original systems increasingly integrate voice assistants, smartphone compatibility, and personalised settings that adapt to user preferences.
Market concentration likely to intensify among leading players
With consumer demand contracting, the number of brands and available models is expected to diminish, leading to further consolidation among the strongest players. Market leaders are anticipated to capture an even greater share of the remaining sales, supported by their brand recognition, distribution strength, and ability to adapt to technological developments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Portugal - Category analysis
KEY DATA FINDINGS
Increasingly well-equipped cars continue to suppress demand
Leading brands challenged by shrinking market
Online channel retains relative dynamism
Trend inversion not expected over the forecast period
Advanced features in luxury cars to influence mid-market innovation
Market concentration likely to intensify among leading players
Consumer Electronics in Portugal - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!