PROSPECTS AND OPPORTUNITIES
Growth anticipated as car ownership rises and affordability increases
Retail volume sales of in-car entertainment in Vietnam are forecast to grow at a CAGR of 4% over the forecast period, reaching 187,000 units in 2030. This growth will mainly be attributed to increasing car ownership, which is set to be further propelled by the rising popularity of domestically produced electric vehicles.
High quality display and AI features likely to become more prevalent
In the coming years, high-quality display technologies, such as miniLED, are anticipated to gain significant traction within in-car entertainment in Vietnam, particularly for low cost electric vehicles, where energy efficiency is crucial. MiniLED technology is renowned for its superior display quality, which includes enhanced contrast ratios, deeper blacks, and brighter whites, all while consuming considerably less power.
The appeal of in-car gaming for passengers could provide growth opportunities
In-car gaming for passengers, particularly those seated in the rear, is poised for substantial growth in Vietnam, driven by advancements in AI and sophisticated technology. Integrating popular games such as Pokémon with real-time navigation platforms like Google Maps is one exciting innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Vietnam - Category analysis
KEY DATA FINDINGS
Rising car ownership drives growth, particularly for in-dash media players
Between them, the two leaders cover all budgets
Car audio specialists dominate, but more consumers turn to retail e-commerce due to convenience and added benefits
Growth anticipated as car ownership rises and affordability increases
High quality display and AI features likely to become more prevalent
The appeal of in-car gaming for passengers could provide growth opportunities
Consumer Electronics in Vietnam - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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