PROSPECTS AND OPPORTUNITIES
Gloomy outlook for in-car entertainment in the years ahead
Both current value and retail volume Sales of in-car entertainment are expected to decline overall across the forecast period. This directional decline represents a continuation of a trend established in the review period.
Digital and technological advancements in car-sharing apps represent a significant threat to the category
Technological advancements are perhaps most pronounced in the competitive threat represented by car-sharing apps. As the popularity and use of these apps grow, there is a broad and fundamental shift in perception, with many Danes questioning the need for car ownership.
Innovation will focus on AI integration to sustain consumer interest
In-car entertainment faces a challenging outlook, with declining volume prospects and strong substitution pressures limiting manufacturer incentives to invest in innovation. As a result, development efforts are expected to remain cost-conscious, emphasising incremental enhancements and adaptations of current technologies rather than groundbreaking advances.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Denmark - Category analysis
KEY DATA FINDINGS
Decline across all in-car entertainment subcategories in 2025 as smartphone functionality continues improving
Garmin still holds sway through ongoing product development
Distribution continues to be dominated by e-commerce
Gloomy outlook for in-car entertainment in the years ahead
Digital and technological advancements in car-sharing apps represent a significant threat to the category
Innovation will focus on AI integration to sustain consumer interest
Consumer Electronics in Denmark - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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