PROSPECTS AND OPPORTUNITIES
Limited growth potential in a shrinking market
Sales of in-car entertainment are expected to decline over the forecast period. The growing prevalence of factory-installed infotainment systems in new vehicles will remain the key factor constraining demand for aftermarket products.
Premiumisation and quality to drive consumer choice
Premiumisation will remain an important trend, particularly as disposable incomes recover in the second half of the forecast period. Consumers are likely to gravitate towards well-known brands with established reputations for sound quality and durability, viewing in-car entertainment as a long-term investment.
Scope for targeted innovation
Although broad-based innovation will remain limited, there is potential for targeted developments to reinvigorate interest in the category. Growing environmental awareness is expected to influence product design, with energy-efficient models and components made from recycled materials becoming more visible on the market.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Romania - Category analysis
KEY DATA FINDINGS
Category decline persists despite strong car ownership base
Strong international brands face competition from agile local players
Specialist retailers maintain dominance while online gains momentum
Limited growth potential in a shrinking market
Premiumisation and quality to drive consumer choice
Scope for targeted innovation
Consumer Electronics in Romania - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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