Over the forecast period, the prospects for in-car entertainment in Italy are expected to remain challenging, with retail volume sales projected to record a -17% CAGR, falling to 113,000 units by 2030. Car ownership is anticipated to continue its shift from being a necessity to a choice, as Italians are increasingly offered alternatives such as enhanced public transportation and subscription programmes (such as bus and train passes) in major urban areas.
The potential impact of tariffs on in-car entertainment in Italy is expected to be significant heading into the forecast period. Ongoing tariff tensions between the US and China are likely to make the shipment of many electronic devices, including in-car entertainment systems, more expensive for North American markets.
It is anticipated that both traditional and electric vehicles will increasingly come pre-equipped with advanced in-car navigation and entertainment systems as standard features, driven by significant investments from the automotive and tech industries in next-generation, autonomous, and AI-integrated vehicles.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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