PROSPECTS AND OPPORTUNITIES
In-car entertainment will continue to experience declines over the forecast period
Over the forecast period, the prospects for in-car entertainment in Italy are expected to remain challenging, with retail volume sales projected to record a -17% CAGR, falling to 113,000 units by 2030. Car ownership is anticipated to continue its shift from being a necessity to a choice, as Italians are increasingly offered alternatives such as enhanced public transportation and subscription programmes (such as bus and train passes) in major urban areas.
Tariffs will force players to consider new routes for in-car entertainment
The potential impact of tariffs on in-car entertainment in Italy is expected to be significant heading into the forecast period. Ongoing tariff tensions between the US and China are likely to make the shipment of many electronic devices, including in-car entertainment systems, more expensive for North American markets.
New car sales to potentially hinder aftersales market
It is anticipated that both traditional and electric vehicles will increasingly come pre-equipped with advanced in-car navigation and entertainment systems as standard features, driven by significant investments from the automotive and tech industries in next-generation, autonomous, and AI-integrated vehicles.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Italy - Category analysis
KEY DATA FINDINGS
Demand for in-car entertainment continues to decline due to reliance on smartphones and move away from second-hand cars
New players avoid entering in-car entertainment due to falling demand
Specialists retain lead, while e-commerce makes further gains
In-car entertainment will continue to experience declines over the forecast period
Tariffs will force players to consider new routes for in-car entertainment
New car sales to potentially hinder aftersales market
Consumer Electronics in Italy - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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