PROSPECTS AND OPPORTUNITIES
Stronger decline predicted, driven by new vehicle sales and consumer demand for convenience
Retail volume sales of in-car entertainment systems in Saudi Arabia are set to record a -14% CAGR over the forecast period, falling to 27,000 units. This decline is primarily driven by the rising factory integration of advanced entertainment features, which is diminishing the relevance of standalone aftermarket systems.
Technological advancements as players look to expand reach and add value
Despite declining sales, in-car entertainment in Saudi Arabia is set to evolve rapidly through technological advancements. AI-powered voice assistants will enable hands-free interaction with entertainment systems, enhancing safety and convenience.
Innovation will continue to develop in different directions
While in-car entertainment in Saudi Arabia has entered a mature phase with declining sales, players are likely to focus on innovation such as enhancing personalisation, sustainability, and immersive experiences. Navigation systems will evolve to include AI-enabled route optimisation, weather integration, and predictive analytics, making travel more efficient and safe.
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Overview:
Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the In-Car Entertainment industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The In-Car Entertainment in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of In-Car Entertainment in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
In-Car Entertainment in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Smartphones and factory-installed options continue to pressure aftersales market
Increasing focus in OEM sales among players to offset declining retail demand
Consumers increasingly adopt omnichannel shopping habits
Stronger decline predicted, driven by new vehicle sales and consumer demand for convenience
Technological advancements as players look to expand reach and add value
Innovation will continue to develop in different directions
Consumer Electronics in Saudi Arabia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
In-Car Entertainment
- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our In-Car Entertainment research and analysis database.
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