The total baby food packaging volumes decreased by 2% in 2024. The COVID-19 pandemic led to lasting declines in the US baby food packaging industry, with continued lower demand for prepared baby food and ongoing supply chain challenges. As of 2024, baby food packaging unit volumes were at a much lower levels than for many years, reflecting shifts in consumer habits and persistent industry disruptions. The high perishability of baby food products is also a major challenge for the packaging indust

Baby food packaging volume in Vietnam recorded 3% growth to reach 482 million units in 2024. The performance was boosted by manufacturers expanding their portfolios and packaging formats to meet changing consumer needs. For example, Abbott Vietnam introduced new infant formula SKUs featuring a sixHMO complex (a blend of six different human milk oligosaccharides (HMOs)), with this first range extension by the company since 2019 also seeing it broaden its carton and pouch offerings. At the same ti

In 2024, total baby food packaging volumes increased by 6% to 412 million units due to growing consumer demand for convenient, safe and eco-friendly packaging solutions. The shift towards flexible packaging formats, such as pouches and flat packs, was instrumental in driving growth, owing to their lightweight, user-friendly and sustainable characteristics. Growing awareness of the importance of infant nutrition and the need to maintain the quality of essential nutrients further fuelled demand fo

Total baby food packaging volumes in Turkey increased by 4% to reach 233 million units in 2024. The increasing prevalence of working mothers and dual-income households fuelled strong demand for convenient, ready-to-consume baby food formats, particularly liquid milk. Urbanisation and rising disposable incomes, especially in Central Anatolia (eg Ankara, Konya, Kayseri), further fuelled the trend, as more parents turned to packaged solutions that suited their fast-paced lifestyles. The growth of e

Total baby food packaging volumes fell fractionally to 33 million units in 2024. Increasing urbanisation and the growing number of working parents seeking convenient and safe baby food solutions are having a positive influence on the baby food performance. However, the baby food category continues to face challenges in the country due to persistently low birth rates. Evolving consumer lifestyles, particularly among younger women, are also influencing category dynamics. Rising living costs and as

In 2024, Switzerland’s total baby food packaging volumes increased by 4% to 30 million units, largely driven by the country’s high proportion of dual-income households and the predominance of nuclear family structures. As both parents often work outside the home, modern family dynamics have been transforming feeding habits, with convenience emerging as a key consideration. Consequently, demand for ready-to-feed, time-saving baby food options has increased. Glass jars continue to lead as a truste

Total baby food packaging retail volumes in Sweden declined by 1% in 2024, falling to 109 million units. The marginal downturn marked a subtle deviation from the otherwise stable upward trend observed in recent years This can be attributed to shifting demographics, including a marginal decrease in the birth rate, and short-term changes in consumer buying habits, such as increased awareness of waste reduction and a preference for homemade alternatives. Nevertheless, baby food packaging remained r

Total baby food packaging volumes increased by 3% to 542 million units in Thailand in 2024. Growth was seen across all categories, reflecting broader demand for baby food products, driven by factors such as rising birth rates, increased consumer spending on child nutrition, and expanding availability through both traditional and online retail channels.

In 2024, total baby food packaging retail volumes in Spain experienced 2% growth, reaching 305 million units. This rebound to growth after several years of decline was driven by an increase in the birth rate in certain regions, rising urbanisation, and growing demand for convenient, safe, and premium-quality infant nutrition products. Spanish parents increasingly opted for ready-to-use baby food options that were both nutritious and easy to carry, fuelling growth in formats such as squeezable po

In 2024, total retail volumes of baby food packaging in South Korea reached 118 million units, marking a 2% increase and continuing the upward trend observed in previous years. Although packaging volumes for milk formula declined due to the falling birth rate and a rise in breastfeeding awareness, this decrease was offset by the robust growth of prepared baby food. The increasing demand for convenience, driven by the busy lifestyles of urban dwellers and the prevalence of dual-income households,

In 2024, total baby food packaging retail volumes in Singapore decreased by 1%, falling to 15 million units, reflecting broader demographic and social dynamics. This downward trend is attributed to Singapore's ageing population and persistently low fertility rates. For instance, the national fertility rate declined the previous year, contributing to dampened demand for baby food. Furthermore, modern parents, increasingly eco-conscious, are opting for bulk or refillable formats to minimise waste

Total baby food packaging retail volumes increased by 1% in 2024, reaching 221 million units, driven by several packaging-specific factors. There was heightened scrutiny over product labelling and transparency, particularly following criticism of added sugars in baby food. This led to regulatory discussions about clearer packaging information and stricter compliance standards. Additionally, rising consumer demand for organic and natural baby food prompted brands to update their packaging to high

Total packaging retail volumes of baby food in Romania decreased by 1% in 2024, falling to 22 million units. This decline was driven by a combination of demographic, economic, and consumer behaviour shifts. The ongoing drop in birth rates reduced the core consumer base for baby food, directly impacting demand. Concurrently, rising inflation and elevated production costs, including the prices of imported ingredients and logistics, contributed to higher retail prices. Therefore, many families eith

In 2024, total retail volumes of baby food packaging in Saudi Arabia declined by 1% to 81 million units. Between 2021 and 2024, baby food packaging in Saudi Arabia experienced a continuous downturn due to various economic and policy-driven factors. The government removed subsidies and imposed price caps on baby milk formula, rendering these products less affordable for numerous families. Furthermore, the introduction of a 15% value-added tax (VAT) on baby milk and other goods led to increased re

In 2024, total packaging retail volumes of baby food packaging in the Netherlands marginally increased, reaching 168 million units. This performance can be attributed to a combination of changing consumer needs and evolving packaging strategies. Notably, rising demand for smaller, convenient pack sizes, particularly in flexible plastic, was a key contributor to this growth. These pack types offer portability, resealable qualities, and portion control features that are highly valued by young, mod

In the Philippines, total baby food packaging retail volumes rose by 3% in 2024 to reach 243 million units, driven by a combination of demographic and policy-driven factors. The country witnessed a notable increase of 21% in newborns in 2024, naturally leading to a surge in demand for infant nutrition products. Concurrently, initiatives by organisations such as UNICEF and the World Food Programme expanded access to fortified baby food and nutrition-sensitive programmes, particularly in vulnerabl

In Poland, total baby food packaging retail volumes increased by 2% in 2024, reaching 265 million units. This growth was primarily driven by the evolving lifestyles of modern families. As more households comprise dual-income parents, there is a growing reliance on convenient, ready-to-feed packaging such as flexible plastic pouches, glass jars, and portion-controlled plastic cups. These pack types not only offer time-saving benefits but also cater to the on-the-go feeding needs of younger, urban

In 2024, total baby food packaging retail volumes in Mexico experienced 3% growth, reaching 470 million units, despite facing demographic challenges such as a declining national birth rate. This trend appears counterintuitive, but was driven by changes in parental behaviour, increasing urbanisation, and rising demand for safe, hygienic, and convenient baby food solutions tailored to busy families. As awareness about infant nutrition grows, and modern retail and e-commerce channels expand, access

Total packaging retail volumes for baby food packaging declined by 4% in 2024, falling to 635 million units. This was primarily due to a significant decrease in the country’s birth rates, which hit a decades-low record. The resulting decrease in the number of infants led to a corresponding decline in demand for packaged baby food, creating a challenging environment as a shrinking target consumer base directly impacted sales and, subsequently, packaging volumes. Economic pressures further complic

Total baby food packaging retail volumes rose by 1% in 2024, reaching 1.3 billion units. Growth was driven primarily by the robust performance of dried baby food, which remained the most widely purchased baby food aside from milk formula, owing to its long shelf life, ease of storage, and convenience of preparation. These attributes continued to resonate with modern households, particularly in regions where access to fresh ingredients is limited or time constraints are a significant factor. Mean

In 2024, total packaging retail volumes for baby food packaging in Japan experienced a decline of 2%, falling to 365 million units. This downturn was largely attributed to the ongoing decrease in the country’s birth rate, which fell by 6%, and a reduction in marriages, resulting in fewer infants and subsequently lower demand for baby food. However, there was rising demand for convenient, on-the-go products such as liquid milk formula and jelly-based snacks. Therefore, the preference for convenie

In Malaysia, total baby food packaging retail volumes declined by 3% in 2024, reaching 118 million units. This decrease reflected lower demand across all categories, including milk formula, prepared baby food, dried baby food, and other baby food, primarily snacks. The decline was attributed to factors such as a decreasing birth rate, the increasing costs of baby food, and a growing preference among parents for fresh, home-made alternatives, driven by a desire for cost savings and healthier, loc

In 2024, total baby food packaging retail volumes in India experienced 5% growth, reaching 323 million units. This growth was largely driven by the rising demand for milk formula, which therefore saw a significant surge in packaging volumes. The increasing adoption of milk formula is attributed to urbanisation and the growing number of women entering the workforce, resulting in a heightened need for convenient and hygienic infant nutrition options. The prevalence of low lactation issues among ne

In 2024, total baby food packaging retail volumes in Germany experienced 2% growth, reaching 748 million units. This increase was largely driven by rising urbanisation and the growing demographic of working parents, particularly mothers, who prioritise convenience and quality in baby food packaging. As a result, there was growing demand for pack types that are portable, safe, and easy to use, such as squeezable pouches, single-serve cups, and resealable containers. The trend towards smaller pack