PROSPECTS AND OPPORTUNITIES
Fewer births and home-made trends are shrinking baby food packaging demand
Total baby food packaging volumes are expected to fall marginally over the forecast period in CAGR terms, although this disguises declines in the first two years, followed by overall positive growth in the next three. The birth rate in the US has been steadily declining, meaning fewer babies and, therefore, less demand for infant food products overall.
Nutritional concerns may reduce demand for packaged baby food in the US
A recent study analysing 651 baby and toddler food products from major US retailers found that 60% did not meet World Health Organization nutritional guidelines, primarily due to excessive sugar and sodium levels, as well as inadequate protein content. Moreover, nearly all products employed marketing claims such as “organic”, “non-GMO” or “all-natural”, which often mislead consumers into believing the products are healthier than they actually are.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food Packaging industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food Packaging in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food Packaging in USA?
- Which are the major pack types and how are they performing in USA?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in USA?
- Where is future growth expected to be most significant?
Baby Food Packaging in the US
KEY DATA FINDINGS
Perishability and changing habits drive a decline in baby food packaging in 2024
Regulations and sustainability concerns are reshaping baby food packaging
Aluminium/plastic pouches gaining share in prepared baby food packaging
Fewer births and home-made trends are shrinking baby food packaging demand
Nutritional concerns may reduce demand for packaged baby food in the US
DISCLAIMER
The following categories and subcategories are included:
Baby Food Packaging
- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food Packaging research and analysis database.
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