PROSPECTS AND OPPORTUNITIES
Plastic pouches expected to become more popular due to the convenience they offer
Total baby food packaging volumes are expected to return to decline in the forecast period in Italy, with only other baby food set to see a rise in its packaging volumes. Even prepared baby food is projected to decline, as the cultural emphasis on home-cooked meals in Italy is leading to a preference for preparing baby food from scratch using locally sourced ingredients.
Mid-sized and smaller pack sizes expected to grow due to convenience and affordability
In the forecast period, mid-sized pack sizes, such as 230g and 320g, are expected to grow in baby food in Italy. This is because these pack sizes offer convenience and flexibility for parents, allowing them to portion meals according to their baby’s needs without waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Food Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Baby Food Packaging in Italy - Category analysis
KEY DATA FINDINGS
Composite containers gains share in dried food for its durability
Brick liquid cartons become popular for milk formula as this pack type is sustainable
Tablets is a new format for milk formula, and demands different packaging
Plastic pouches expected to become more popular due to the convenience they offer
Mid-sized and smaller pack sizes expected to grow due to convenience and affordability
Baby Food Packaging in Italy - Company Profiles
Packaging Industry in Italy - Industry Overview
Packaging in 2023: The big picture
2023 key trends
Smaller pack size formats are gaining traction for food on account of affordability
Consumers preferring smaller pack sizes for on-the-go consumption
Glass bottle share shrinks in alcoholic drinks but it remains a key pack type thanks to its premium appeal
HDPE bottles are popular for beauty and personal care products packaging as they are durable
PET bottles a prominent pack type in home care products
Environmental labelling for packaging mandatory in Italy
Digital packaging information in alcoholic drinks is mandatory in Italy
Disposal instruction mandatory in Italy since 2020
The following categories and subcategories are included:
Baby Food Packaging
- Dried Baby Food
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- Liquid Milk Formula
- Powder Milk Formula
- Prepared Baby Food
- Other Baby Food
Baby Food Packaging
This is the aggregation of dried, milk formula, prepared, and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food Packaging research and analysis database.
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