Food Packaging
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- Strategy Briefing
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The consumer packaging value chain is challenged by raw material prices and high operating costs. Brands can employ pack innovation strategies, to reduce the impact of price rises and preserve consumer affordability, ranging from adopting distribution-efficient flexible pack formats to providing a diversified pack size offer. Sustainability – a core target for the packaging industry and a cost pressure – is an opportunity, as an enabler of consumer purchasing and for a positive brand reputation.
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