In 2024, Ukraine recorded an increase of 4% to 26 million units in sweet spreads packaging volumes, driven by several interconnected factors. Consumers showed a marked preference for convenient and portable packaging formats, such as single-serve portions, sachets and squeezable bottles, which align with busier lifestyles and on-the-go consumption habits. This shift towards convenience packaging not only enhances usability, but also helps reduce food waste, appealing to environmentally conscious

In 2024, total sweet spread volumes increased by 7% to reach 838 million units. Honey recorded the fastest increase in packaging unit volumes in the sweet spreads category in 2024. The growing popularity of Turkish honey in both domestic and international markets is helped by it holding deep cultural and culinary importance – it is used extensively in traditional dishes, such as baklava and kunefe, and is increasingly valued for its health benefits. As demand has increased, producers have scaled

Total sweet spreads packaging volumes increased by 13% to reach 75 million units in 2024, reflecting broader market growth and evolving consumer preferences. This was being driven by increasing demand for convenient, ready-to-use breakfast and snacking options, particularly among busy urban consumers, which has resulted in higher sales of sweet spreads and, consequently, an increase in category packaging volumes. Consumers are increasingly attracted to products that are perceived to maintain fre

In 2024, total packaging retail volumes increased slightly to 85 million units in sweet spreads in Switzerland, primarily driven by the growing popularity of more natural and nutritious products like honey and nut- and seed-spreads. Sweet spreads packaging was further influenced by stable consumer demand, a noticeable shift towards online grocery shopping platforms, such as via Migros or Coop, with both players offering attractive discounts, and reliable home delivery. This trend particularly re

In 2024, total sweet spreads packaging volumes in Thailand increased by 6% to 68 million units, reflecting growing consumer demand for convenient and versatile breakfast and snack options. This growth was being supported by rising urbanisation, changing lifestyles and a shift towards on-the-go consumption, which favours flexible packaging formats, such as sachets and pouches, alongside traditional glass jars. However, glass jars are still the leading pack type, given their widespread use in jams

In Spain, total sweet spreads packaging retail volumes experienced a marginal decline in 2024, to 288 million units. This downturn was influenced by shifting consumer behaviour and ongoing economic challenges. Notable brands such as Nutella and Nocilla encountered stagnant volume growth, even as price increases driven by inflation masked reduced unit consumption. In response, consumers opted to reduce consumption, or chose smaller or more cost-effective pack sizes, leading to a decrease in packa

In 2024, total sweet spreads packaging retail volumes in Sweden reached 59 million units, representing a 2% increase. This positive performance was driven by several key factors, including a rebound in at-home consumption, the expansion of product ranges by both local and international brands, and a surge in demand for organic, plant-based, and premium spreads. The trend towards smaller households and increasingly busy lifestyles also fuelled the popularity of convenient pack sizes, such as sque

In 2024, total sweet spreads packaging retail volumes in Singapore reached 14 million units, representing a 2% increase. This upward trend was driven by a resurgence in at-home dining and a renewed emphasis on breakfast and snacking routines, which gained momentum in the post-pandemic period. Singaporean consumers demonstrated a growing preference for premium and functional spreads, including organic nut butters, low-sugar jams, and honey blends, thereby driving sales across both store-based and

In 2024, total sweet spreads packaging retail volumes in South Korea rose by 4% to 37 million units, continuing the upward trend observed in previous years. This growth was primarily driven by the increasing demand for jams and preserves, as well as nut and seed based spreads. The rising popularity of home baking and brunch culture, coupled with growing interest in natural or protein-rich spreads, contributed to the increased demand for these products and their associated packaging volumes. Jams

In 2024, total retail volumes of sweet spreads packaging in South Africa rose by 2% to reach 136 million units. Notwithstanding this overall growth, the packaging volumes of chocolate spreads and yeast-based spreads declined noticeably, whereas honey, jams and preserves, and nut and seed based spreads saw an uptick. The positive trend was driven by the sustained high popularity of peanut butter and other nut and seed based spreads, as well as steady growth in demand for honey and traditional jam

Total sweet spreads packaging retail volumes in Romania declined by 2% in 2024, falling to 52 million units, primarily attributed to sharp cost pressures and intense competition from non-commercial alternatives. The rising costs of key inputs, including fruit, sugar, cocoa, packaging, energy, and logistics, significantly compressed retail margins, leading to increased costs being passed on to consumers and subsequently dampening demand. As the costs of raw ingredients affected both chocolate spr

Total sweet spreads packaging retail volumes increased by 1% in 2024, reaching 58 million units, driven by several interconnected factors. A significant contributor to growth was the rising number of dual-income households and increasingly busy lifestyles, particularly with more women joining the workforce, which amplified demand for convenient, ready-to-eat breakfast and snack options, with sweet spreads being a prime example. Furthermore, manufacturers are adapting to the needs of smaller hous

In Poland, total sweet spreads packaging retail volumes rose by 7% to 248 million units in 2024, driven by rising disposable incomes, changing consumer lifestyles, and the evolving retail infrastructure. The adoption of Western-style breakfast and snacking habits among Polish consumers has led chocolate spreads, honey, and jams and preserves to become pantry staples. This trend was further fuelled by the modernisation of offline retail and expansion of e-commerce platforms, enhancing product acc

In 2024, total packaging retail volumes for sweet spreads in the Netherlands decreased marginally, falling to 189 million units. The primary driver behind this decline was the waning demand for chocolate spreads, which is a traditionally popular type of sweet spread in the country. As Dutch consumers increasingly prioritise health consciousness, they are shifting away from high-sugar and indulgent spreads in favour of products with improved nutritional profiles, such as those with lower sugar co

In the Philippines, total sweet spreads packaging retail volumes reached 37 million units in 2024, marking a 4% rise from the previous year. This growth can be attributed to a combination of factors, including rising home consumption and evolving packaging strategies. As consumers increasingly prepared meals and snacks at home, particularly breakfast, sweet spreads became everyday staples. Moreover, to cater to diverse consumer needs, manufacturers expanded their product offerings to include a b

In Mexico, total sweet spreads packaging retail volumes reached 198 million units in 2024, marking 2% growth. This increase was driven by evolving consumer behaviour and broader dietary trends. Sweet spreads are increasingly used as complementary items for breakfast, snacks, or quick desserts, becoming a staple in modern food consumption. Consequently, packaging needs have surged to accommodate a wider range of product formats, including single-serve and resealable options that cater to convenie

In 2024, total packaging retail volumes for sweet spreads packaging in Japan declined by 2%, falling to 418 million units. This downward trend in retail volume sales was driven by a combination of demographic, economic, and competitive factors. A shrinking population and decreasing number of households reduced the consumer base, while significant price increases, fuelled by a weak yen, higher import costs, and rising raw material prices, further suppressed demand. Stagnant or declining real wage

In 2024, total sweet spreads packaging retail volumes in Indonesia rose by 7% to 173 million units, driven by broad-based growth across all key categories. The increasing popularity of chocolate spreads and nut and seed based spreads was a key factor, as they gained appeal as versatile, indulgent, and protein-rich options for both children and adults. Changing breakfast and snacking habits contributed to their success, with consumers seeking quick, flavourful, and convenient options that could b

In 2024, total packaging retail volumes for sweet spreads packaging grew by 2% to reach 896 million units, driven by evolving consumer preferences and innovative packaging solutions. A significant factor contributing to this growth was the increasing demand for smaller pack sizes catering to the needs of health-conscious consumers seeking portion control and convenience. These smaller packs not only encouraged consumers to try new flavours and premium variants but also boosted overall consumptio

In 2024, total sweet spreads packaging retail volumes declined by 6% to 23 million units, driven by weaker demand across sweet spreads. All major categories, including chocolate spreads, honey, jams and preserves, yeast-based spreads, and nut and seed based spreads, contributed to this downturn. The decline was attributed to rising retail prices, growing health concerns regarding sugar consumption, and consumers increasingly opting for more affordable or home-prepared alternatives, ultimately re

Total sweet spreads packaging retail volumes rose by 2% in Hong Kong in 2024, reaching 12 million units. Growth was driven by key categories such as honey, and nut and seed-based spreads. Honey maintained its solid upward trend in packaging volumes, supported by its natural positioning and versatility across food, beverage, and wellness applications. The packaging volumes of nut and seed based spreads also rose, with the popularity of such products driven by their perceived health benefits and a

In 2024, total sweet spreads packaging retail volumes in Germany rose by 1% to 935 million units. This growth was driven by shifting consumer habits, increasing health consciousness, and cautious product innovation. Although traditional staples like jams and preserves, chocolate spreads, honey, and nut-based spreads remain core to the market, their performance is being moderated by stricter regulations on sugar content and heightened consumer scrutiny of nutritional labels. In response, manufact

In India, total sweet spreads packaging retail volumes reached 303 million units in 2024, marking an 8% increase from the previous year. This growth was driven by shifting breakfast habits and the rising popularity of convenient, versatile food options. The particularly strong performance of nut and seed based spreads, which often require specialised packaging such as squeeze bottles or PET jars with resealable lids, further contributed to the upward trend in packaging units, although honey cont

In 2024, total sweet spreads packaging retail volumes in Colombia saw a slight increase, reaching 57 million units. Minimal growth was due to rising health consciousness among consumers. As awareness about sugar-related health issues like obesity and diabetes grew, some Colombians began limiting their consumption of sugary foods. Consequently, the demand for high-sugar products such as jams and preserves was restrained, resulting in low growth in packaging volumes. Notably, the 200g pack size, t