In 2025, nappies/diapers/pants in the Dominican Republic delivered moderate growth in retail value, reaching DOP7,841 million, up by 2% from the previous year. This growth rate is noticeably softer than the double-digit increases seen in earlier years, reflecting both a deceleration in underlying demand and a highly price-sensitive environment. Retail volumes also expanded, reaching 404 million units, which represents a 2% increase from 2024. The Dominican market’s performance is largely shaped

The fragrances category in Germany demonstrated a strong performance in 2025, with a total retail sales value of EUR3.9 billion, marking significant 10% growth on 2024. This growth surpasses the previous years' trends, reflecting increasing consumer spending and demand for fragrance products. Compared to the wider Western Europe region, Germany maintains a leading position in both value and growth rates, supported by a steady population of approximately 83.6 million in 2025 and consistent consum

In 2025, hair care retail value sales in Germany grew by 4% to reach EUR4.1 billion, reflecting continued growth despite ongoing economic uncertainty. The median disposable income per household in Germany increased from EUR55,447 in 2024 to EUR57,611 in 2025, suggesting an increase in consumer spending power. Consumers are demonstrating a shift toward targeted and strategic purchases rather than pure cost-saving, with particular focus on hair loss treatments, which is the fastest-growing categor

In 2025, men's grooming sales in Germany continued to rise, reflecting an increased prioritisation of personal appearance and grooming routines among male consumers. The retail value of men's grooming reached EUR3.3 billion, growing by 6% compared to 2024 and outpacing general economic growth. This growth is supported by a stable population of approximately 83.6 million people and rising consumer expenditure as the median disposable income in Germany increased from EUR55,447 in 2024 to EUR57,611

In 2025, the bath and shower category in Germany experienced continued value sales growth at a rate of 3% compared to the previous year, reaching EUR1.6 billion. The median disposable income in Germany increased from EUR55,447 in 2024 to EUR57,611 in 2025, indicating an increase in consumer spending power. The growth in the bath and shower category, although slower than in prior years, occurs amidst economic uncertainty, prompting German consumers to seek more affordable product choices. Consume

In 2025, the retail sales value of depilatories in Germany reached EUR162 million, reflecting a growth of 2% on 2024, despite a slight decline in retail volume. This indicates that while the quantity of products sold may be stagnating or slightly falling, consumers are spending more per unit, suggesting premiumisation or price increases. This trend aligns with Germany's stable population of approximately 83.6 million in 2025 and growing consumer expenditure. The median disposable income in Germa

In 2025, the sun care category in Germany demonstrated resilient, value-led performance, with retail value sales increasing by 6% to reach EUR327 million. This growth was driven less by increased sales volumes and more by higher prices and premiumisation, reflecting German consumers’ willingness to spend more on sun care products amidst rising incomes: the median disposable income in Germany increased from EUR55,447 in 2024 to EUR57,611 in 2025, signalling an increase in consumer spending power.

In 2025, the deodorants category in Germany reached EUR1.3 billion in retail value, marking an 8% increase on the previous year. This growth occurs against a backdrop of a stable population estimated at approximately 83.6 million in 2025, ensuring a solid consumer base for sustained sales, particularly as deodorant is a daily necessity. In line with moderate inflation and real GDP growth, the median disposable income in Germany grew from EUR55,447 in 2024 to EUR57,611 in 2025, enabling increased

In 2025, skin care in Germany achieved a retail sales value of EUR5.5 billion, representing 5% growth on 2024. This growth outpaces the country's real GDP growth, indicating that consumer demand for skin care products remains robust despite a moderate economic environment. The population of Germany was approximately 83.6 million in 2025, providing a substantial consumer base for skin care products. The median disposable income in Germany increased from EUR55,447 in 2024 to EUR57,611 in 2025 and

In 2025, surface care in Greece recorded retail value sales of EUR143 million, representing a decline of 2% compared to the previous year. Retail volume sales stood at 34,705 tonnes, growing by 3%. This indicates a shift towards more premium products, as consumers are willing to pay more for certain features.

In 2025, toilet care in Greece recorded retail value sales of EUR24 million, reflecting a modest 1% increase compared to 2024. By contrast, retail volume sales grew by 9% to 1,969 tonnes. This disparity between retail value and volume growth indicates a shift towards more premium products, fuelled by fragrance innovation. Manufacturers are increasingly launching products featuring longer-lasting and more sophisticated scents, thereby reflecting a focus on more nuanced fragrance profiles.

Air care in Greece experienced a 7% growth in 2025, reaching retail value sales of EUR21 million. This growth is notable, especially considering the category is discretionary, and its performance is affected by shrinking disposable incomes. Spray/aerosol air fresheners remained the largest category at EUR4 million, with a growth rate of 11%. However, the category faced challenges due to environmental concerns, as spray formats are increasingly perceived as harmful.

Air care in the Dominican Republic showed positive retail current value growth in 2025. Retails value sales for air care rose by 13% to reach DOP1 billion, driven by the country's sustained economic growth and a strengthening middle class. This economic expansion led to a greater number of consumers purchasing air care care items perceived as non-essential. Consumers are increasingly viewing sensory experiences as important, placing a premium on fragrancing specific spaces in their daily lives.

In 2025, dishwashing in the Dominican Republic registered a moderate growth in retail sales value, reaching DOP4.5 billion, up 5% from 2024. This growth was primarily driven by the sustained development of private label lines, which exerted pressure on leading brands. Private label lines are gaining popularity due to their affordability and improving quality attributes. For example, Líder launched a line of dishwashing liquid, emphasising differentiating quality attributes such as hypoallergenic

Surface care continues to show positive performance in retail sales value in the Dominican Republic in 2025. Its sustained growth is driven by increased consumer awareness of the relationship between proper home cleaning and health and wellness. Surface care recorded a retail sales value of DOP3.1 billion in 2025, representing a 4% growth from 2024. The retail volume sales also grew by 3% to reach 20,727 tonnes. The median disposable income per household in the Dominican Republic has been steadi

Home care in the Dominican Republic is characterised by sustained growth driven by increasing preventative healthcare habits, particularly among younger generations. With a median disposable income per household at DOP1,154,610 in 2025, the market is expected to continue growing in response to demand for affordable and multifunctional products. Laundry care remains the largest category, with consumers increasingly appreciating unique and mood-boosting scents. The competitive landscape is led by

In 2025, polishes in the Dominican Republic registered moderate growth in retail sales value, reaching DOP707 million. This growth is primarily attributed to price adjustments rather than an increase in demand volumes, indicating a stagnant market.

Toilet care in the Dominican Republic showed sustained growth in retail sales value in 2025, primarily driven by middle- and high-income demographics. Lower-income consumers continued to perceive toilet care products as non-essential, often replacing them with lower-cost alternatives such as bleach, surface disinfectants and powdered detergent. The retail sales value of toilet care in the Dominican Republic reached DOP439 million in 2025, representing 5% growth from 2024. The growth in toilet ca

In 2025, deodorants in the UK delivered a 4% increase in value sales, moderating from 5% in 2024 as consumer demand gradually normalises following a period of elevated growth. The pace of growth eased compared to the double-digit increases seen in 2022 and 2023, as inflationary pressures subsided and consumers redirected some discretionary spending towards travel and out-of-home activities. Nevertheless, sales resilience was underpinned by continued hygiene awareness and a clear shift towards pr

Depilatories in the UK in 2025 demonstrated a solid performance, with current value growth of 3%?for sales to reaech GBP212 million. This growth was notably ahead of the wider Western Europe context, where similar beauty and personal care categories often faced stagnation or only marginal increases, particularly in functional areas. The ongoing expansion of the UK population, which reached 69.1 million in 2025, continues to underpin demand, providing a stable consumer base for everyday personal

In 2025, fragrances in the UK recorded 8%?current value growth to reach GBP3.3 billion, driven by robust retail momentum and moderating price hikes. This performance was underpinned by an expanding population, supporting greater purchasing power and higher demand. Growth was driven by a combination of factors, such as TikTok-driven trends, in-store engagement, and the increasing popularity of unisex and lifestyle-driven fragrances.

Hair care in the UK achieved another year of strong value growth in 2025, up 6%?to reach GBP2.4 billion, although growth moderated compared to 2024 as price increases softened. The growth in 2025 was underpinned by rising willingness among consumers to invest in both premium and masstige products. Salon professional hair care was among the more dynamic categories, with brands such as Kérastase benefiting from a shift in consumer priorities towards quality, long-term hair and scalp wellness, and

Sun care in the UK demonstrated strong momentum in 2025, with retail volume growth of 4% and current value sales increasing by 8%, indicating growing consumer willingness to spend on higher-value and more advanced sun protection solutions. Sun care continues to benefit from heightened consumer awareness and a growing emphasis on preventative health, despite the country’s relatively low year-round UV exposure.

In 2025, fragrances in India recorded robust double-digit value growth of 15%, with retail sales reaching INR66.4 billion. This performance was supported by a growing population, which reached 1.46 billion, providing a vast and expanding consumer base. The market experienced a pronounced shift in consumer perception, with fragrances transitioning from special occasion items to everyday lifestyle accessories. Driven by rising aspirational consumption among Gen Z and younger millennials, personal