Off-trade RTD volume sales rise in 2025 due to stable socioeconomic conditions

Soft drinks continues its upward trajectory

In 2025, Greek cafés and bars struggled with rising coffee prices due to higher operating costs, higher salaries, and spikes in the prices of Robusta and Arabica beans. Operators raised menu prices, leading to fewer transactions as consumers shifted to drinking coffee at home. Bar sales dropped, while specialist coffee shops expanded their outlet network but faced intense competition and frequent closures. Bakery chains like Gregory's Microgevmata expanded their coffee offerings, increasing riva

In 2025, foodservice sales through street stalls/kiosks in Turkey were supported by a growing consumer demand for affordable, convenient offerings amid high inflation. Independent operators retained the largest share, leveraging low overheads, flexible menus, and local appeal, while chained kiosks expanded aggressively in malls and transit hubs, combining traditional street flavours with digital ordering and contactless payments. Over the forecast period, limited-service restaurants and home-pre

Foodservice sales in Turkey showed divergent trends across standalone and non-standalone locations in 2025. Travel-oriented venues, such as airports and transport hubs, benefited from strong inbound tourism, driving value growth. Standalone locations meanwhile, attracted consumers with flexible menus, authentic experiences, and the ability to adjust pricing, portion sizes, and seasonal offerings, while takeaway and delivery services expanded reach. Moving forward, rising urbanisation, shopping m

In 2025, Greece’s tourism industry continued to play a pivotal role, with travel and lodging remaining the strongest performers among non-standalone foodservice locations, driven by sustained investment. Despite reduced traveller spending, these segments showed resilience, while standalone outlets saw a decline in sales due to cautious consumer spending and higher menu prices, leading to fewer purchases and visits. Retail and leisure foodservice venues were hit hardest, suffering from lower disp

Foodservice sales through self-service cafeterias in Turkey increased in current value terms in 2025, driven by inflationary pressures. Independent operators, including traditional esnaf lokantalari, dominated the landscape by offering affordable, familiar meals. Chains like Ikea Restaurant and Macro Market Cafeteria expanded in malls and business districts with modernised, health-oriented options, while off-premise channels, such as delivery via Yemeksepeti and Trendyol, are becoming increasing

Inflation continued to affect Greek foodservice in 2025, with value sales declining as operators raised menu prices to cover higher costs for raw materials, energy, and wages. This led to reduced restaurant footfall, as both locals and tourists favoured supermarket purchases for meals and drinks, shifting coffee consumption towards home. The rise of home delivery and takeaway, initially accelerated by COVID-19, has become entrenched, with over 30% of outlets offering delivery through their own f

In 2025, Greece's self-service cafeterias saw value growth due to higher prices, while the number of transactions declined. There were shifts in tourist spending, with more people opting for snacks rather than full meals due to rising menu prices. Most outlets are independent and located at travel hubs, while chains have limited presence except for some hypermarket cafeterias. Chained cafeterias saw the fastest value growth but mainly relied on eat-in customers.

Foodservice sales through full-service restaurants in Turkey rose in current value terms in 2025, although transaction growth remained modest due to high inflation. Operators responded with menu innovation, seasonal and locally-inspired dishes, and smaller portion sizes to maintain value perception. Chains such as Bay Döner and HD?Iskender expanded urban and coastal outlets, leveraging authenticity, operational efficiency, and loyalty programmes, while independents retained the largest share thr

Cafés/bars in Ukraine saw double-digit foodservice value growth in 2025, largely driven by inflation rather than real demand, while structural pressures such as labour shortages and reduced transaction volumes persisted. Juice/smoothie bars, hybrid café-bar formats, and economy-focused chains like Bilyy Nalyv and Pyana Vyshnya gained traction by aligning with shifting consumer preferences for health, affordability, and flexible experiences. Delivery, takeaway, and automation were increasingly ce

In 2025, full-service restaurants in Ukraine showed resilience despite wartime challenges, with operators adapting through energy-independent infrastructure, simplified menus, and local sourcing of ingredients to meet consumer demand for familiar and comforting food. Middle Eastern foodservice restaurants and chains like Khinkalnya grew through franchising, delivery innovation, and blackout-resilient menus, while consumers prioritised value, reliability, and emotionally reassuring dining experie

Street stalls/kiosks in Ukraine recorded growth in 2025, driven by operational flexibility, low infrastructure needs, and the popularity of portable foods like kebabs and shawarma. Independent operators, often sole proprietors or microenterprises, led growth thanks to affordability, convenience, and strong community support. The relevance of street stalls/kiosks was reinforced by economic pressures, prompting consumers to choose low-cost, quick meals while operators adopted digital payments, mob

In 2025, foodservice value sales from street stalls and kiosks declined, mainly due to the category's lack of development and innovation. Traditional street stalls, known primarily for selling sesame bread rings, have not diversified their product range, leaving them exposed to fierce competition from modern bakery chains. These chains have gained ground by providing a broader assortment of flavours, hot beverages, and higher hygiene standards, significantly undermining the performance of tradit

In 2025, value sales for full-service restaurants in Greece declined, largely due to a sharp drop in transaction volumes despite rising menu prices. Increasing operating costs and consumer financial constraints led many to favour eating at home, with more affordable limited-service restaurants gaining popularity over full-service establishments.

In 2025, Turkey’s consumer foodservice industry continued to navigate high inflation and rising operating costs. Diners increasingly favoured takeaway, delivery, and quick-service formats, while premium and experiential dining remained appealing to affluent locals and tourists. Operators responded by innovating menus, offering smaller portions, and integrating healthier or customisable options. Moving forward, digital ordering , innovative dining experiences and sustainability will be central to

In 2025, cafés/bars in Turkey remained resilient despite inflationary pressures, with diners prioritising social interaction, convenience, and affordable indulgence. Current trends show strong growth in premium coffee, artisanal beverages, and takeaway-friendly products, with chains like Coffy and Starbucks expanding through digital ordering, delivery, and loyalty programmes. Independents retained a leading share, leveraging authenticity, localised concepts, and flexible menus to attract both re

Consumer foodservice through retail was the strongest-performing non-standalone venues in Ukraine in 2025, as combining shopping and dining met consumers’ need for convenience. Standalone outlets also grew, largely due to operational flexibility, takeaway models during air raid alerts, and the expansion of delivery platforms such as Glovo and Bolt. With inflation and reduced incomes shaping demand, many operators focused on affordable menus, bundled deals and reliable, comforting dining experien

Consumer foodservice in Ukraine recorded positive foodservice value growth in 2025, driven primarily by inflation-led price increases rather than a full recovery in outlet traffic. Operators continued to navigate wartime disruption, energy instability and labour shortages, which increased operating costs and prompted accelerated menu price adjustments. Demand remained supported by consumers’ need for convenient, affordable meals and accessible social experiences. Delivery, takeaway and digital o

In 2025, Ukraine’s self-service cafeterias recorded continued growth, with outlet numbers surpassing pre-war levels despite ongoing disruptions and economic volatility. Demand remained strong as consumers sought affordable, convenient dining options, while independent cafeterias led value growth by leveraging local sourcing, community engagement, and flexible small-batch meal preparation. The channel maintained its appeal through simple, filling dishes at accessible prices, particularly for lunc

A positive year for hot drinks

Volume sales of hot drinks rise in 2025 despite rising costs as consumers continued to demand wellness, indulgence and experiential products

Soft drinks sales rise as health-led choices shape everyday purchasing

Retail volume sales of soft drinks increase in 2025