Potatoes remain a central ingredient to the local diet, with their versatility meaning they appear in a wide range of traditional and modern dishes. Potatoes are also widely used in the foodservice channel, especially fast food restaurants. Other types of starchy roots have limited demand, which is linked to a lack of distribution and awareness for these products. Thanks to a strong harvest year the price of potatoes declined slightly in 2025 which helped to boost demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Morocco - Category analysis
KEY DATA FINDINGS
Potatoes remain a staple of the Moroccan diet
All eyes on potatoes after a strong harvest year
Beetroot trending as a healthy and affordable ingredient
Potatoes set to remain a key component of the local diet
Climate change the main threat to the future of starchy roots
Fresh Food in Morocco - Industry Overview
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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This report originates from Passport, our Starchy Roots research and analysis database.
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