PROSPECTS AND OPPORTUNITIES
Positive growth is anticipated, with retail sales driven by an uplift in home cooking
Starchy roots in Morocco are expected to see positive growth over the forecast period, with total volume sales set to grow at a CAGR of 3%. This result will mainly be driven by sales of potatoes and beetroot.
Frozen processed potatoes are expected to benefit from the rising demand for convenience
The growing demand for convenience, coupled with the economic recession and declining disposable incomes, is likely to drive more households to opt for cooking at home rather than dining out at foodservice outlets. As consumers become busier, frozen processed potatoes will gain popularity as a quick and convenient meal option.
Consumers are expected to migrate from sweet potatoes to standard varieties
Other starchy roots such as cassava, sweet potato and other roots are expected to register modest growth across the forecast period. The consumption of such starchy roots in Morocco has always been very low, as Moroccans do not traditionally incorporate these products into their meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Morocco - Category analysis
KEY DATA FINDINGS
Positive retail volume growth driven by the rising demand and sales of potatoes
Potatoes record strong foodservice volume growth, driven by the rise of food outlets
Health attributes combine with affordability to drive sales of beetroot in 2024
Positive growth is anticipated, with retail sales driven by an uplift in home cooking
Frozen processed potatoes are expected to benefit from the rising demand for convenience
Consumers are expected to migrate from sweet potatoes to standard varieties
Fresh Food in Morocco - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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This report originates from Passport, our Starchy Roots research and analysis database.
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