The lower productivity per area compared to other crops is leading sweet potato producers to switch to other crops. The lower sales of products compared to previous decades are in part due to changes in consumer behaviour, especially amongst younger generations.
Mexico finally granted full access to the market to US potato exporters from May 2022. US exporters had been trying to gain full trade access to Mexico for over 20 years, but had met objections from local farmers.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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