Starchy roots volume sales rose robustly in Mexico in 2025, driven by strong demand for potatoes supported by improved supply conditions and more stable pricing. Price sensitivity continued shaping purchases, reinforcing potatoes’ role as an affordable staple while limiting sweet potatoes’ reach beyond niche health-led demand. Convenience demand kept rising, lifting interest in pre-prepared potato formats, while processed alternatives outside the fresh category continued capturing time-pressed o
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Mexico?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Mexico - Category analysis
KEY DATA FINDINGS
Potatoes underpin starchy roots growth as convenience formats gain ground
Demand for potatoes ensures robust rises for starchy roots in 2025
Cost pressures, climate risks and convenience drive consumer shifts
Gradual growth driven by health trends and climate-resilient innovation
Healthy eating, climate adaptation and tiered value strategies
Fresh Food in Mexico - Industry Overview
Stability supports fresh food demand as climate risk rises
KEY DATA FINDINGS
Stabilising economic conditions ensure moderate growth in 2025
Health trends, convenience and climate change impact industry progress
Future growth remains highly dependent on adaptation to climate change
Sustainability will become increasingly important to attract consumers
Small local grocers lead distribution despite losing share
E-commerce enjoys fastest expansion within retail, followed by convenience stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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