PROSPECTS AND OPPORTUNITIES
Slow recovery of foodservice, shift toward packaged food, and declining population will limit growth in total volume sales
In the forecast period, total volume sales of starchy roots in Japan are anticipated to see little movement. While there is anticipated to be a continued gradual recovery in foodservice volume sales, retail volume sales are expected to decline as consumers increasingly gravitate towards more convenient options, such as packaged food.
Low carb diet may be a threat to starchy roots
Starchy roots, particularly potatoes, are integral to various dishes in Japan. A prime example is nikujaga, a beloved local stew made with stir-fried meat and potatoes, making it a staple in many households.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Japan?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Japan - Category analysis
KEY DATA FINDINGS
Total volume sales of starchy roots continue to increase in Japan, thanks to affordable prices
Smaller portions gain traction as demographics shift towards smaller households
Slow recovery of foodservice, shift toward packaged food, and declining population will limit growth in total volume sales
Low carb diet may be a threat to starchy roots
Fresh Food in Japan - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Starchy Roots research and analysis database.
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