Increase in foodservice sales helps to offset the ongoing decline in retail volume sales of starchy roots in 2025. An increase in dining out among locals and rising tourism numbers boost foodservice sales while retail demand is undermined by rising costs, increased demand for convenience and Japan’s shrinking population. Over the forecast period, players could place more focus on pushing “imperfect” produce to help alleviate supply pressures and to reduce prices for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Japan?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Japan - Category analysis
KEY DATA FINDINGS
Polarised performances seen from starchy roots in foodservice and retail channels
Increase in foodservice demand helps offset decline in retail volume sales in 2025
Smaller packaging formats align with changing household demographics
Sweet potatoes set to bring some optimism to the market
Imperfect starchy roots could find appeal among price-sensitive consumers
Fresh Food in Japan - Industry Overview
Rising prices and a shrinking population limit growth opportunities in 2025
KEY DATA FINDINGS
Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
Smaller households and the search for convenience informs market demand
Economic pressures forcing players to rethink their strategies
The search for convenient meal solutions and an ageing population set to restrict growth
“Imperfect” produce could deliver growth opportunities
E-commerce still full of potential but store-based retailers will remain dominant
Supermarkets continue to dominate but other channels make inroads
Retail e-commerce still full of potential despite reduced growth opportunities
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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