Starchy roots in Italy recorded volume growth in 2025 as easing inflation supported demand for affordable staples, with potatoes maintaining their central role in home cooking and foodservice. However, supply dynamics remained challenging as cultivated area for fresh potatoes continued to tighten, with growers increasingly drawn to processing contracts and export-linked demand that offer more predictable returns than the fresh market under volatile weather conditions. Sweet potatoes drove the st
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Italy - Category analysis
KEY DATA FINDINGS
Sweet potatoes lift starchy roots despite supply headwinds
Sweet potatoes drive growth, outpacing broader category
Affordability of potatoes protects sales amid climate volatility and supply chain problems
Central role of potatoes ensures future growth of starchy roots in Italy
Rising demand for organic, sustainable and new varieties of potatoes
Fresh Food in Italy - Industry Overview
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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