Starchy roots is seeing rising demand supported by increasing awareness of the nutritional value and potential health benefits of products such as sweet potatoes. There are efforts to increase the local production of starchy roots to meet growing demand, while farmers are also looking to ways to mitigate the adverse effects of poor weather and plant disease.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Thailand?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Thailand - Category analysis
KEY DATA FINDINGS
Rising awareness of nutritional value of starchy roots
Stable demand for starchy roots products
Adjustment in crop varieties and adoption of technology as solutions to low yields
Greater demand expected as consumers become increasingly aware of starchy roots’ high nutritional value
Seasonal volatility and weather-driven price fluctuations in tuber markets
Fresh Food in Thailand - Industry Overview
Conflicting forces shaping development of fresh food in Thailand
KEY DATA FINDINGS
Increasing competition
Health awareness supports demand, but the desire for convenience presents a challenge
Increasing adoption of traceability technology to reassure consumers
Rising interest in plant-based and organic food
Wet markets remain important
Expansion of online sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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This report originates from Passport, our Starchy Roots research and analysis database.
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