PROSPECTS AND OPPORTUNITIES
Increased potato production expected, for both domestic consumption and export
Locally grown potatoes face competition from imports, such as seen with cheap imported potatoes from countries such as China, which are widely available in Thailand. Such options are much cheaper than domestic potatoes, and benefit from both their geographic proximity and competitive pricing.
Health and wellness trends continue to drive the demand for starchy roots
With the increasing focus on health awareness among consumers, starchy roots such as sweet potatoes and yams, as a high-fibre, nutrient-rich root vegetable, are gaining popularity in health-conscious diets.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Thailand?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Thailand - Category analysis
KEY DATA FINDINGS
Unit prices of starchy roots stabilise, supporting consumption
Starchy roots feature strongly in a wide range of both savoury and sweet foodservice dishes
Increased potato production expected, for both domestic consumption and export
Health and wellness trends continue to drive the demand for starchy roots
Fresh Food in Thailand - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!