PROSPECTS AND OPPORTUNITIES
Taro milk tea: A nutritious trend redefining the use of taro in foodservice and beyond
Taro (included in other starchy roots) is a traditional ingredient which has gradually become a popular element in milk tea in China. The rise of taro milk tea not only satisfies consumers’ craving for unique flavours, but also incorporates the concept of healthy eating, injecting new vitality into the milk tea space.
Exploring the health potential of starchy roots as functional foods
The concept of food as medicine may offer growth opportunities for starchy roots in China in the forecast period. In both traditional medicine and modern nutrition, many starchy roots (such as sweet potatoes, taro, and cassava) are regarded as natural foods that support health due to their rich nutritional content and health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in China - Category analysis
KEY DATA FINDINGS
Solid demand and higher prices – the popularity of starchy root crops
Sweet potatoes become more diverse, and premium-positioned products are available
Taro milk tea: A nutritious trend redefining the use of taro in foodservice and beyond
Exploring the health potential of starchy roots as functional foods
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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