PROSPECTS AND OPPORTUNITIES
Push towards ethical sourcing and technology could boost production and demand
Starchy roots is expected to rebound from its 2024 total volume decline, and see growth throughout the forecast period in India. All categories are expected to see rising sales, but cassava is set to see the strongest increase.
Growing significance of gut health will drive demand for starchy roots
Ayurveda is the holistic healthcare system originating from ancient India, and has a strong emphasis on maintaining gut health, which is believed to be central to overall wellbeing. Certain starchy roots, such as cassava and beetroot, are considered to possess medicinal properties that can contribute to gut health.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in India - Category analysis
KEY DATA FINDINGS
Erratic rainfall impacts potato crop and hampers growth
Growing demand for sweet potatoes and cassava
Push towards ethical sourcing and technology could boost production and demand
Growing significance of gut health will drive demand for starchy roots
Fresh Food in India - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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