Starchy roots in India expanded in 2025, however, record potato harvests, coupled with disease outbreaks, led to oversupply, significant price declines, and considerable farmer distress, thereby exposing critical gaps in storage and procurement infrastructure. In contrast, cassava emerged as the primary growth driver, propelled by rising demand for gluten-free and clean-label products as well as supportive government initiatives. Sweet potato is also gaining momentum as a premium, health-oriente
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in India - Category analysis
KEY DATA FINDINGS
Cassava and sweet potato drive growth for starchy roots in India
Declining potato prices and supply pressures challenge potato purchases in 2025
Processed cassava and sweet potato starch gain from gluten-free demand
Sweet potato and cassava are set to drive starchy root growth in India
Cassava starch expansion integrates fresh roots into everyday retail diets
Fresh Food in India - Industry Overview
Convenience, safety, and nutrition drive growth and premiumisation in fresh food
KEY DATA FINDINGS
Convenience, safety, and nutrition drive growth and transformation in fresh food in India
Weather-driven disruptions and structural gaps shape fresh food in 2025
Consumer demand for quality, convenience, and functional benefits redefine premiumisation
Digital integration and data-driven supply networks are expected to transform fresh food
Resilience-focused production systems will stabilise fresh food in India
Traditional stores continue to dominate while rising mobility leads forecourt retailers to gain ground
Quick commerce and retail e-commerce continue to transform access to fresh food
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!