Price stability helps to boost sales of starchy roots in 2025. Potatoes remained the core focus of the category with this highly versatile product benefiting from the increasing focus on home cooking. Nonetheless, despite delivering growth in 2025, potatoes remain highly susceptible to climate change and other growing challenges. Producers are focusing on developing more stable and sustainable production techniques to ensure a steady supply of potatoes is maintained.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in United Kingdom?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in the United Kingdom - Category analysis
KEY DATA FINDINGS
Potatoes props up the market with a healthy, versatile and affordable offering
Potatoes driving growth as prices stabilise and home cooking trend boosts sales
Competition from frozen processed potatoes persists amid demand for convenience
Weather volatility and irrigation costs put pressure on potato producers
New potato varieties and regenerative farming aim to cut costs
Fresh Food in the United Kingdom - Industry Overview
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Starchy Roots research and analysis database.
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