Household demand for starchy roots in Australia remained strong over 2025, with consumer reliance on this meal staple as a cost-effective solution in everyday meals. Heath-driven cooking occasions underpinned sales of sweet potatoes. Volatile weather placed restrictions on retail supply, placing upward pressure on prices during key trading periods.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Australia - Category analysis
KEY DATA FINDINGS
Healthy growth despite supply volatility
Starchy roots post steady gains amid price volatility and rising appeal of sweet potato
Climate volatility and biosecurity protocols limits supply of fresh potatoes
Premium health trends and supply resilience to shape future growth of starchy roots
Import pressure and producer-retailer tensions shape market dynamics
Fresh Food in Australia - Industry Overview
Fresh food posts stronger performance in 2025
KEY DATA FINDINGS
Modest performance in fresh foods as sales stabilise
Downtrading coincides with focus on nutrition and wellbeing
Rising consumer expectations around sustainability
Poultry and eggs to show solid performance
Supermarkets enhance price transparency and quality standards
Retail e-commerce gains pace amid heavier digital investment
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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