Consumers in Vietnam are highly sensitive to food prices, especially during periods of economic difficulty. This has led to a shift towards more affordable products, with some opting for private label brands or switching between food categories to save money. Imported products have seen price increases as a result of changing tariffs, political developments, and evolving trade relationships, while local campaigns supporting domestic purchases or boycotting certain imports have also influenced co
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Vietnam?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Vietnam - Category analysis
KEY DATA FINDINGS
Food prices and packaged food pose challenges
Starchy roots remain a staple of Vietnamese cuisine
Shift in dietary behaviour poses a risk for volume sales of starchy vegetables
Growth forecast for starchy vegetables in the coming years
Sustainability measures may support stable supply
Fresh Food in Vietnam - Industry Overview
Wide availability of affordable fresh food supports growth
KEY DATA FINDINGS
Growth for fresh food in 2025 despite challenging economic climate
Local consumers retain a high level of confidence in fresh food over processed
Branded meat sees cautious acceptance
Positive outlook for Vietnamese fresh food in the years ahead
Regulations set to support improvements in the quality of fresh food
Imported goods will increase in popularity but face stricter controls
Small local grocers continue to dominate sales
E-commerce has scope for further growth as a distribution channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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