PROSPECTS AND OPPORTUNITIES
Government responds to domestic surplus problems
Vietnam’s starchy roots category suffers from regular crises over domestic production surplus, with sweet potatoes being an example in 2024. 2023’s successful sweet potato harvest led to a planting frenzy in 2024, with several households, including those lacking land, cultivating sweet potatoes.
Sustainability will continue to support stable supply, with PepsiCo continuing to expand sustainable potato production in Vietnam
Climate change and extreme weather event impact production yield and thus prices. The forecast period will see increased emphasis on sustainability to ensure more stable production, with a focus on exportation.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Vietnam?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Vietnam - Category analysis
KEY DATA FINDINGS
Locally produced potatoes struggle to compete with imported options
Starchy roots benefits from its products’ versatility
Government responds to domestic surplus problems
Sustainability will continue to support stable supply, with PepsiCo continuing to expand sustainable potato production in Vietnam
Fresh Food in Vietnam - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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