PROSPECTS AND OPPORTUNITIES
Organic potatoes to gain momentum
With marginal fluctuations, starchy roots in Germany is projected to see a marginal total volume CAGR over the forecast period. This performance is expected to be driven by a small uptick in the demand in the dominant category, potatoes, as well as growth through sweet potatoes, cassava and “other” roots.
Significant growth opportunities for non-potato starchy roots through foodservice and retail
There are expected to be significant growth opportunities for starchy roots beyond potatoes and sweet potatoes. Several lesser-known roots offer unique flavours, textures and nutritional profiles, presenting opportunities for expansion in the local market.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Germany?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Germany - Category analysis
KEY DATA FINDINGS
Shift to sweet potatoes as urban consumers diversify their choices
Slow return to fresh potatoes
Organic potatoes to gain momentum
Significant growth opportunities for non-potato starchy roots through foodservice and retail
Fresh Food in Germany - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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