Total retail volume sales of starchy roots in Germany rose slightly in 2025, supported by potatoes’ continued role as an affordable staple. Consumption patterns shifted towards more convenient potato formats, reflecting changing meal routines and stronger demand for easier preparation. Sweet potatoes recorded the fastest growth from a smaller base as urban consumers increasingly diversified beyond traditional potatoes, while cassava remained niche but gained gradual traction. Despite easing infl
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Germany?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Germany - Category analysis
KEY DATA FINDINGS
Potatoes remain favourite though diets diversify starchy roots demand
Continued dominance of potatoes with growth in convenience formats
Rising interest in sweet potatoes and exotic starches
Diversity set to grow in starchy roots
Growth in sustainable and regional production
Fresh Food in Germany - Industry Overview
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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This report originates from Passport, our Starchy Roots research and analysis database.
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