PROSPECTS AND OPPORTUNITIES
Evolving consumer palate and shrinking pantry sizes to influence demand
Throughout the forecast period, shifts in consumer demographics will continue to have varying impacts on opportunities for starchy roots in the US, changing which products are sold, and how. For fresh starchy roots, shifts are likely to be seen in retail, as demand for smaller pack sizes grows.
Climate threats and global trade tensions to cause shifts in supply
Between erratic climate threats and rising consumer interest in more niche foods, starchy roots in the US will remain tied to fluctuations in global supply chains, impacting pricing and availability. Although growing from a smaller base, increasing demand for imported goods will leave the domestic market more susceptible to changes in the global socioeconomic landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in the US - Category analysis
KEY DATA FINDINGS
Potatoes leads actual growth as price growth slows and volumes recover
Evolving household profiles drive changes
Evolving consumer palate and shrinking pantry sizes to influence demand
Climate threats and global trade tensions to cause shifts in supply
Fresh Food in the US - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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