In 2025, total volume sales of starchy roots in the US showed continued modest growth. Retail and foodservice volume sales posted slight increases, while institutional volume sales were flat. Slow growth reflected a maturing category where expansion opportunities became increasingly limited as most households already purchased starchy roots regularly. Improvements to retail volume sales came as consumers continued seeking affordable, versatile staples for home cooking amid persistent economic pr
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in the US - Category analysis
KEY DATA FINDINGS
Affordable, versatile perception maintains demand
Sweet potatoes leads growth as a health focus drives differentiation
Household shifts hit purchasing patterns
Convenience remains a key factor amid competition from frozen options
Format adaptation to influence category trajectory
Health positioning to offer competitive edge to sweet potatoes
Climate adaptation and supply dynamics add pressure to category stability
Fresh Food in the US - Industry Overview
Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!