PROSPECTS AND OPPORTUNITIES
Growing interest in sweet potatoes
Sweet potatoes and other starchy roots continue to rise in popularity as French consumers explore new cuisines and increasingly become aware of the additional health benefits that products such as sweet potatoes can provide. Consumers still regard sweet potatoes as a rather exotic vegetable, with a greater nutritional value in terms of vitamins and minerals than ordinary potatoes, along with having a low glycaemic index.
Local producers may look to exports
France saw a record volume of potato exports in 2023 largely due to the strong harvest and the production of good quality potatoes, which offer manufacturers a range of options. This growth in exports has the potential to hamper the provision of fresh potatoes at low prices to French consumers going forward.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in France - Category analysis
KEY DATA FINDINGS
Good harvests at end of review period
Competition from processed alternatives
Growing interest in sweet potatoes
Local producers may look to exports
Fresh Food in France - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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