Volume sales for starchy roots declined in France in 2025, and value sales fell more sharply as a steep price drop in industrial potatoes outweighed steady household reliance on fresh potatoes. Oversupply and delayed processing orders weakened pricing, while volatile weather and flooding added further disruption to planting, harvesting and availability. Sweet potatoes remained the main bright spot, with robust growth supported by novelty, perceived nutritional advantages and quick preparation, r
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in France - Category analysis
KEY DATA FINDINGS
Potato price correction pulls down category as sweet potatoes gain relevance
Volume and value sales fall, though sweet potatoes holds strong
French consumers still prefer fresh potatoes, but new, minimally processed option is attracting attention
Sweet potatoes will continue to drive overall category growth
Export likely to become increasingly attractive to local producers
Fresh Food in France - Industry Overview
Health-led, value-driven demand supports fresh food expansion
KEY DATA FINDINGS
Prevailing health trends favour plant proteins as meat continues to struggle
Concerns with cost and ultra-processed foods shape behaviour, while premiumisation trend gains traction
Fresh food set to see stabilised sales and strong support for local produce
New trade agreement threatens fair competition, according to French farmers
Supermarkets respond to local price sensitivity with broader ranges of affordable options
Popularity of click-and-collect propels e-commerce expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Starchy Roots research and analysis database.
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