PROSPECTS AND OPPORTUNITIES
Potatoes faces obstacles to growth but players are responding with new investments
Sales of starchy roots are expected to see flat growth in retail volume terms over the forecast period. Potatoes, which account for the bulk of sales, could face various obstacles to growth.
Local and sustainable potatoes likely to win over consumers
It is expected that companies will continue to invest in research and development as they look to create seeds that are more resistant to the impact of climate change and which require fewer fertilisers. However, they will need to ensure they do not compromise on the taste or quality of the potatoes.
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Spain?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Spain - Category analysis
KEY DATA FINDINGS
Potatoes retain their popularity as a staple of the Spanish diet while sweet potatoes gain favour as a healthy alternative
Localisation, modernisation and sustainability concerns all influencing the development of potatoes
Potatoes faces obstacles to growth but players are responding with new investments
Local and sustainable potatoes likely to win over consumers
Fresh Food in Spain - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Starchy Roots research and analysis database.
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