Volume sales of starchy roots in Spain continued to fall in 2025, although the decline eased from the previous year as regional weather outcomes varied. Rising production costs, labour shortages and water scarcity continued to constrain supply and weigh on category performance. Producers responded by accelerating innovation in easier-to-prepare formats and more climate-resilient varieties, but processed alternatives kept gaining traction among time-pressed consumers. Sweet potatoes remained the
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Spain?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Spain - Category analysis
KEY DATA FINDINGS
Climate disruption and convenience competition keep starchy roots in decline
Starchy roots remains in decline for 2025
Processed threat continues to rise, while producers intensify focus on localisation, modernisation and sustainability
Cultural relevance of potatoes and increased investment will help to sustain growth in forecast period
Players invest in awareness campaigns to boost sales
Fresh Food in Spain - Industry Overview
Fresh food volumes struggle as drought and convenience pressures intensify
KEY DATA FINDINGS
Fresh food turns in marginal volume growth thanks partly to price hikes
Challenges persist in form of droughts and processed alternatives
Fresh foods to see only marginal rises in volume sales
Sugar will fall fastest, while tourism helps to sustain foodservice sales
Supermarkets channel benefits from convenience, proximity and broad array
Retail e-commerce gains pace as players invest in omnichannel approach
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Starchy Roots research and analysis database.
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