Unprocessed starchy roots in Brazil saw subdued volume growth in 2025 as elevated retail prices, following 2024 supply shocks, constrained purchasing. Consumers responded by trading down within the category or substituting towards other low-cost staples, limiting volume expansion for higher-priced items. Sweet potatoes were the main outperformer, supported by improved supply, lower relative pricing versus white potatoes, and a strong fit with both value needs and health-led positioning. Convenie
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Brazil?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Brazil - Category analysis
KEY DATA FINDINGS
Sweet potatoes outperforms as shoppers shift within starchy roots
Elevated retail prices discourage volume expansion in 2025
Starchy roots benefit from clean label trends
Total volumes likely to increase in line with population and income gains
Greater supply likely to stabilise prices and support expansion in distribution
Fresh Food in Brazil - Industry Overview
Cost pressure and clean-eating preferences lift fresh food volumes in Brazil
KEY DATA FINDINGS
Fresh food benefits from cost concerns and shift away from ultra-processed alternatives
Health trends and home-cooking culture drive consumers to fresh food options
Distribution upgrades and rising interest in niche offerings support overall volume growth
Further growth forecast amid continued consumer shift to natural foods
Supply-chain improvements should support expansion
Investment in retail distribution and foodservice set to broaden access
Neighbourhood stores remain backbone of fresh food supplies
Supermarkets benefit through broad offer and modernisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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This report originates from Passport, our Starchy Roots research and analysis database.
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