Volume sales for starchy roots in Poland fell marginally in 2025, while value sales increased, as potatoes declined and sweet potatoes and other roots gained. The category’s performance reflected a gradual shift in household routines: potatoes remained a core staple, but consumers increasingly favoured faster options and alternative carbohydrates, while home cooking supported experimentation with roots such as sweet potatoes and beetroot. Sweet potatoes was the most dynamic subcategory, benefiti
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Overview:
Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Starchy Roots industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Starchy Roots in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Starchy Roots in Poland?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Starchy Roots sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Starchy Roots in Poland - Category analysis
KEY DATA FINDINGS
Diversification supports roots, while potatoes lose ground to convenience
Starchy roots suffers as potatoes falls in 2025
Cost and convenience impact category development
Further falls forecast for starchy roots in Poland
Fresh Food in Poland - Industry Overview
Home cooking lifts fresh food volumes as value shapes purchasing patterns
KEY DATA FINDINGS
Cost remains key concern
Consumers shift away from ultra-processed foods
Rising production costs will see sustained consumer price sensitivity
Accelerated shift away from ultra-processed foods
Discounters and supermarkets lead retail distribution through favourable pricing
E-commerce sees fastest expansion though older Poles remain wary
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Starchy Roots
- Cassava
- Potatoes
- Sweet Potatoes
- Other Roots
Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
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This report originates from Passport, our Starchy Roots research and analysis database.
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