Fish and seafood consumption is expected to maintain steady growth in Morocco throughout the forecast period. The increasing health and wellness trend will largely drive this result as consumers continue to move away from red and white meat.
Foodservice growth is expected to outpace retail growth over the forecast period, with foodservice volume sales set to grow at a CAGR of 5.1%, slightly above retail volume growth of 5%.
Although Morocco ranks high in global fish production and export, the per capita consumption of fresh fish remains relatively low, presenting an opportunity for growth. Efforts to reach at least the FAO-set global average of 17 kg annually per capita include stable economic conditions, ongoing promotion of healthy lifestyles, and sustainable development of fishing resources.
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Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsThis report originates from Passport, our Fish and Seafood research and analysis database.
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