In 2025, the fish and seafood in India achieved positive volume growth, supported by the implementation of a national digital traceability system that enhanced transparency, export preparedness, and quality assurance. The reduction of GST to 5% across much of the value chain contributed to lower costs, ensuring fish remained affordable and competitive. Ongoing investments through the Pradhan Mantri Matsya Sampada Yojana, coupled with the expansion of omnichannel players such as TenderCuts and Li
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in India - Category analysis
KEY DATA FINDINGS
Strengthening fish and seafood through digital innovation and policy support
The national digital traceability framework is set to transform India’s seafood value chain
GST rate rationalisation boosts affordability and competitiveness in India’s fisheries sector
Government driven infrastructure and capacity upgrades are set to support affordable, higher-quality fish
Retail e-commerce and value-added seafood creating scalable, profitable omnichannel opportunities
Fresh Food in India - Industry Overview
Convenience, safety, and nutrition drive growth and premiumisation in fresh food
KEY DATA FINDINGS
Convenience, safety, and nutrition drive growth and transformation in fresh food in India
Weather-driven disruptions and structural gaps shape fresh food in 2025
Consumer demand for quality, convenience, and functional benefits redefine premiumisation
Digital integration and data-driven supply networks are expected to transform fresh food
Resilience-focused production systems will stabilise fresh food in India
Traditional stores continue to dominate while rising mobility leads forecourt retailers to gain ground
Quick commerce and retail e-commerce continue to transform access to fresh food
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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