PROSPECTS AND OPPORTUNITIES
Growth potential for fish and seafood by meeting health and sustainability criteria
As consumers become increasingly health-conscious and environmentally-aware, there is a growing preference for nutritious and sustainable food options. Mid- to high-income consumers will drive the future growth of fish and seafood that delivers on health and sustainability.
Aquaculture could play a greater role in increasing seafood consumption
Although South Africa’s fish per capita consumption is lower than the global average, it is higher than the average in Sub-Saharan Africa. However, per capita consumption is declining, and fish and seafood exports continue to grow.
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in South Africa?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in South Africa - Category analysis
KEY DATA FINDINGS
Price increases for fish and seafood force consumers to purchase more affordable shelf stable options
Sustainability factor increasingly influences choice of fish and seafood
Growth potential for fish and seafood by meeting health and sustainability criteria
Aquaculture could play a greater role in increasing seafood consumption
Fresh Food in South Africa - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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