The higher number of international tourists visiting Thailand in 2024, according to statistics from The Tourism Authority of Thailand (TAT), has boosted the prevalence of eating fish and seafood – especially in the foodservice channel.
As consumer awareness of environmental and social issues grows, there will continue to be an increasing demand for sustainably sourced and ethically caught seafood. Consumers will seek products with certifications from the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC), and traceability will become crucial to ensure the authenticity and origin of seafood products.
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Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsThis report originates from Passport, our Fish and Seafood research and analysis database.
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