Volume sales of fish and seafood in Poland rose in 2025, with value sales also increasing as unit prices reflected higher production and operating costs. Demand remained supported by broad availability across price tiers, with Alaskan pollock, herring and mackerel leading among marine species and carp and trout prominent in freshwater. Molluscs and cephalopods recorded the fastest growth, helped by easing inflation and periodic discounting that encouraged occasional purchases of higher-priced pr
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Poland?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Poland - Category analysis
KEY DATA FINDINGS
Cooking habits and health priorities bolster fish and seafood
Solid volume and value growth for fish and seafood in Poland
Polish consumers remain highly price sensitive but health-aware
Further growth forecast for fish and seafood in Poland
Fresh Food in Poland - Industry Overview
Home cooking lifts fresh food volumes as value shapes purchasing patterns
KEY DATA FINDINGS
Cost remains key concern
Consumers shift away from ultra-processed foods
Rising production costs will see sustained consumer price sensitivity
Accelerated shift away from ultra-processed foods
Discounters and supermarkets lead retail distribution through favourable pricing
E-commerce sees fastest expansion though older Poles remain wary
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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