Volume sales of fish and seafood remained stable in 2025 with price a key driver of performance. Consumers are increasingly shifting toward healthier, more sustainable, and provenance-driven choices in the fish and seafood category. Australian shoppers increasingly consider origin and sustainability when buying fish and seafood, especially within premium segments such as wild-caught prawns, oysters, and rock lobster.
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Australia - Category analysis
KEY DATA FINDINGS
Sustainability and provenance more influential in purchasing decisions
Crustaceans reinforce premium appeal of seafood
Sustainability emerges as a differentiator in seafood
Domestic demand and climate resilience to shape performance
Country-of-origin labelling reform to support domestic producers
Fresh Food in Australia - Industry Overview
Fresh food posts stronger performance in 2025
KEY DATA FINDINGS
Modest performance in fresh foods as sales stabilise
Downtrading coincides with focus on nutrition and wellbeing
Rising consumer expectations around sustainability
Poultry and eggs to show solid performance
Supermarkets enhance price transparency and quality standards
Retail e-commerce gains pace amid heavier digital investment
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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