PROSPECTS AND OPPORTUNITIES
Healthy eating and sustainable and ethical sourcing to shape demand in fish and seafood
Fish and seafood in Germany is expected to rebound, with a moderate overall increase in total volume sales in 2025 and slight increases over the remainder of the forecast period. The pick up in total volume sales of the dominant category fish is a key factor, with crustaceans set to continue an upward demand trajectory.
Geography and economic factors and product type to impact demand trends
The consumption of fish is much higher in northern than in southern areas in Germany. Coastal regions, particularly in northern Germany, have higher per capita fish consumption, influenced by cultural preferences and proximity to fishing industries.
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Germany?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Germany - Category analysis
KEY DATA FINDINGS
Reduced consumption of animal products underpins dip in total volume sales
Discounters continue to leverage wide assortments and affordability
Healthy eating and sustainable and ethical sourcing to shape demand in fish and seafood
Geography and economic factors and product type to impact demand trends
Fresh Food in Germany - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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