Volume sales of fish and seafood in Germany increased in 2025, supported by a modest recovery in the dominant fish segment as prices rose moderately. However, lingering inflation and low consumer confidence constrained growth in fresh fish and seafood, with many shoppers shifting towards smaller purchases and trading down in species. Competitive ready-to-eat and processed options, including smoked, marinated, frozen and canned formats, continued to divert demand away from fresh fish and seafood,
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Germany?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Germany - Category analysis
KEY DATA FINDINGS
Import reliance and sustainability concerns shape fish and seafood demand
Consumers focus on convenience and affordable fish and seafood
Sustainability and supply challenges
Growing adoption as part of a healthy diet to boost fish and seafood sales
Sustainability and ethical sourcing shape category developments
Fresh Food in Germany - Industry Overview
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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