Fish and seafood volume sales increased in Mexico in 2025, supported by steady domestic demand and the continued expansion of aquaculture, which helped stabilise supply for key species. Consumers favoured familiar, affordable options such as tilapia and tuna, while molluscs and cephalopods remained constrained by availability and perceived preparation complexity. Crustaceans led growth, with shrimp benefiting from strong cultural relevance and wider availability in frozen and ready-to-cook forma
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Mexico?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Mexico - Category analysis
KEY DATA FINDINGS
Aquaculture expansion lifts fish and seafood volumes in 2025
Domestic demand and aquaculture sustain market stability
Price sensitivity, convenience and premiumisation determine consumer choices
Rising health awareness and culinary culture to support long-term growth amid climate volatility
Cost pressures and health trends as key influences
Fresh Food in Mexico - Industry Overview
Stability supports fresh food demand as climate risk rises
KEY DATA FINDINGS
Stabilising economic conditions ensure moderate growth in 2025
Health trends, convenience and climate change impact industry progress
Future growth remains highly dependent on adaptation to climate change
Sustainability will become increasingly important to attract consumers
Small local grocers lead distribution despite losing share
E-commerce enjoys fastest expansion within retail, followed by convenience stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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